1: INDUSTRY OVERVIEW: DEPARTMENT STORES
Department stores are large retail outlets that contain numerous individual shops, providing a wide range of product lines. Department stores most oftentimes consist of the following product categories:
1) Food
2) Cosmetics
3) Shoes and Accessories
4) Clothing
5) Interior Décor
6) Restaurants
Depending on the type of department store, department stores can offer a much wider range of products, including furniture, toys, electronics, books, etc.
Department stores come in a wide range of qualities and prices. There are such things as “high-end department stores”, which would focus purely on offering high-profile brands and products, while there are more mass-market targeting department stores, which are more likely to include a wider range of products, including practical household products.
That said, department stores will oftentimes try to cater to specific types of market segments. Particularly in the case of department stores in large cities, each department store will try to position itself differently from its direct and nearby competitors: some will try to cater to younger generations, while some will try to cater to the older generations. Some will try to cater to those interested in mainstream brands, while others will focus more on boutique, independent brands.
In the US, the department store industry includes approximately 20 companies operating roughly 3,500 stores. Major department stores in the US include: Sears, JCPenney, Macy’s, and Dillard’s. The industry earns an annual revenue of around $60 billion USD, 95% of which is earned by the largest 8 companies in the industry.
Some links about the industry:
http://en.wikipedia.org/wiki/Department_store
http://vspages.com/mall-vs-department-store-5580/
http://en.wikipedia.org/wiki/Shopping_mall
http://www.hoovers.com/industry/department-stores/1529-1.html
SPACE
2a: Implicit or Explicit?
From the department store owner’s standpoint, I would say that space is often sold explicitly, as they would charge the tenants per the size of the lease space. On the other hand, for stalls or booths set up in more open areas of the department store, space may be considered more implicit, as these spaces may be sold with less correlation to the exact size of the space.
2b: Ways of Splitting Space
Department stores have different types of spaces within the building that cater to their customers. The most typical type is the space split by fixed walls into one unit, and can usually be shut off or closed by a door or a shutter. These spaces cannot easily be adjusted in terms of size and layout without investment of significant time and money. These fixed spaces are generally leased out to a specific brand or company, such as Zara, Coach, Burberry, etc.
Then there is the semi-fixed space, such as the department store areas dedicated to selling cosmetics or shoes. These are oftentimes open areas in which a specific brand or merchandising line take up certain spaces, but are not divided up by physical walls or entryways. These areas are much more flexible in terms of changing the products being handled, given that one area can easily be changed to carry one brand/line from another; however, certain fixtures used for the displays will be fixed, and hence less flexible to change from a layout perspective.
There is also open space, in which temporary booths or stalls are built to sell a smaller line of products or services.
Different from other uses of store space is the use of space to purely focus on selling experiential services. For department stores, the focus generally remains on selling physical products. However, there are rare instances when space is allocated to selling services—one case being when department stores are attached to movie theaters.
2c: Creating Additional Revenue
One of the most standard ways for department stores to create additional revenue is by holding major seasonal sales. Because the product life cycle of clothes tends to be fairly short, many stores have inventory left over by the time they have to replace old products with new products. Having a highly publicized sale allows for these leftover products to be sold, be it at a lower price than its retail value.
One key to making people spend more money is to convince people to stay out shopping longer. A way to
do this is to provide adequate opportunity for people to take a break from shopping and rest. Many department stores provide these venues by creating food courts—or in high-end places by providing patisseries or coffee shops at which people can recharge before going back to shop some more.
I also think one of the more creative ways in which department stores have used their space to create additional revenue is through creative use of its open space. Another approach department stores can use to bring people to their stores is to provide an additional incentive to go to that location. A common approach used to achieve this in the U.S. has been to create playgrounds in the open areas of the department stores. This service often incentivizes families to go to a department store, simply because it allows an opportunity for their children to play.
One more approach commonly used in Japanese department stores to bring more people to the site is to host certain “festivals” or special events in their open space. For example, department stores would often host weekly “mini fairs” on either the ground floor or the top floor, in which one area of the department store would be devoted to hosting jewelry/clothes/food from brands and shops that usually were not represented at the department store. The content would be changed frequently, and the department store would often be able to bring new people into the store by publicizing new, limited-time genres of offerings at their store.
2d: Potential New Ways of Splitting Space
There are several different directions department stores could potentially go in terms of splitting space differently. One direction would be to use space to create more personalized services to customers. Many of the spaces in department stores are “public”, but allocating a portion of space at high-end stores to allow for “private” space may allow for varying experiences for customers. Customers would be charged a premium for making use of these private spaces.
Another potential use may be to make the spaces more flexible. Instead of sticking with a model that leans heavily toward having “fixed” spaces, changing to a model in which it would be much simpler, cheaper, and quicker to change tenants may be an attractive approach for department stores that are pursuing a more trendy, up-to-date feel.
3: TIME
3a: Implicit or Explicit?
Department stores generally sell time implicitly: this is because the product being sold generally isn’t associated with a particular time limit. For example, it is not like a massage, where you are buying 60 minutes worth of service. The transaction is associated with a physical product unattached to time.
3c: Selling Time Explicitly
Time is currently being sold explicitly at certain department stores, although these cases are generally not a reflection of its overall business model. For example, some department stores may include shops that offer time-explicit services. Some department stores have massage shops, which are time-based service sales.
As another example, some department stores in Japan have small football fields on their rooftops, which people can rent out on an hourly basis.
(http://www.futaba-sp.com/omiya/2010/03/post-23.html)
Some department stores also include game centers for children—some of these entertainment options include machines that run for a set period of time per game.
Department stores will often have restaurants on one of their floors. These restaurants can often choose to set time limits to each group of customers (ex. 2hr limit) to be able to take in more customers during peak times.
(http://www.mitokeisei.co.jp/shop/10_skygarden/11keizan.html)
3d: Creative Things to do with Time
There are a couple things that could be done creatively with time—some of which may already be being done to varying lengths at department stores. One might be to offer some sort of benefit if a certain amount of time is spent within the department store. For example, if a customer was to receive certain benefits if they stayed for 5 hours at a department store on an off-peak day, this could incentivize customers to spend more money during their wait time, and this could also help to improve the image of the department store by maintaining more customers.
Another thing they might potentially consider doing is to include shops that provide rental services. Some shops may already do tuxedo/dress rentals, which would be time-based; they could potentially take this further by doing time-based rentals of other high-end luxury clothes and accessories.
4a/b: Physical and Non-Physical Rate Fences
Below are several examples of physical rate fences (owner-tenant relationships are more likely to be involved with physical rate fences than the tenant-customer relationships)
- (Owner-tenant POV) Depending on the size of the space being rented, owners can choose to increase or decrease the rates
- (Owner-tenant POV) Certain areas of a department store are likely to be more popular/convenient; hence an owner can charge more depending on the location of the space within the store (http://www.ehow.com/facts_6313023_average-retail-lease_.html)
- (Tenant-customer POV) For services such as restaurants within the department store, tenants can set rates by charging differently between open areas and private rooms
In terms of non-physical rate fences, I would say that there are many opportunities to create rate fences, depending on the type of service/product the store sells. There are also several opportunities within the owner-tenant relationship:
- (Owner-tenant POV) Depending on the lease period, the owner can set different rates to charge the tenant
- (Owner-tenant POV) Depending on the credibility/attractiveness of the tenant, the owner can set different rates
- (Tenant-customer POV) Depending on the quality of the product, functionality of the product, or time/length of the service, rates can be set differently. There is an enormously wide range of examples of this in department stores. A Gap outlet, for example, may sell a tank top for $10, while a Burberry outlet would sell a similar styled tank top for $150. Similarly, a cell phone with 3G functionality may sell at a cell phone provider outlet at a certain price, while a phone with 4G functionality would sell at a much higher price.
4c: Creative Ways to Set Rate Fences
Some ways I can think of setting rate fences creatively is to perhaps offer more intangible services—rather than just the physical products. For example, an I Love Bangkok t-shirt may only cost $5 at the actual retail shop, but if the customer already knows what he/she wants, but doesn’t want to make the trip up 7 floors and 5 minutes of walking to get there, the store could potentially charge an extra $1 to have the t-shirt brought down to the concierge desk of the department store for a quick pick-up.
밤알바
As we stand on the brink of a new era, the job market is undergoing a transformative shift that is reshaping career opportunities worldwide. Emerging technologies, evolving industries, and changing workforce dynamics are influencing how people seek employment and what skills are in demand. Understanding these trends is crucial for job seekers and employers alike, as they navigate the complexities of a modern economy that values adaptability and innova
please click the up coming post
Buy Driving License Poland Online
The process of getting a driving license in Poland can be a stressful and time-consuming process. It can be averted with the preparation and patience.
Foreigners who are moving to Poland permanently will need to change their driving licence f
YC-1 cell line
© 2020 WILEY-VCH Verlag GmbH & Co. KGaA, Weinheim.BACKGROUND Quantifying the chest wall is useful in documenting thoracoabdominal synchrony during the neonatal period. Subjective measures are often used rather than gold-standard methods due to their practicality in clinical practice. The aim of the present study is to compare the reliability between a newly proposed method (video analysis in MATLAB) and i
find more
We used two approaches to design proteins with shape and chemical complementarity to the receptor binding domain (RBD) of SARS-CoV-2 Spike protein near the binding site for the human ACE2 receptor. Scaffolds were built around an ACE2 helix that interacts with the RBD, or de novo designed scaffolds were docked against the RBD to identify new binding modes. In both cases, designed sequences were optimized first i
selleckchem
05). Furthermore, SPA supplementation did not affect the blood biochemical constituents except for the phosphate content, which was significantly higher in SPA groups than the CON group (p<0.05). There were no significant differences in visceral organ characteristics and immune indicators (immunoglobulin A [IgA], IgG, and IgM) in SPA or CON groups.
This study suggested that the su
ABT-737 cell line
Inhibition of EMT and promotion of senescence by DOC2B is a calcium-dependent process and accompanied by calcium-mediated interaction between DOC2B and CDH1. In addition, we have identified several EMT and senescence regulators as targets of DOC2B. We show that DOC2B may act as a metastatic suppressor by inhibiting EMT through induction of senescence via DOC2B-calcium-EMT-senescence axis.
The S
Axitinib datasheet
The surgical strategy is related to the extent of the damage, where smaller perforations or lacerations seems to be feasible for aortic valve repair and larger defects more often lead to aortic valve replacement. Our patient developed a fibrotic right coronary cusp which could not be used to perform a successful aortic valve repair.
We performed a literature review and identified 16 reported c
https://thor311.id/
satu diantaranya hal yang perlu anda simak secara bagus waktu mulai memutuskan website biro judi poker atau slots online merupakan modal yang penting anda persiapkan. dalam perjudian online apa saja, modal yaitu satu diantara sisi penting yang penting anda persiapkan dengan benar serta baik. anda mesti miliki modal buat dapat bermain yang mana setelah itu modal itu anda bakal setorkan dalam betuk deposit. tapi barangkali waktu ini lebih bany
10 Misconceptions Your Boss Holds Regarding Love Dolls Realistic realistic human sex
doll [Maisie]
selleck compound
s that are unsuitable for selective ablation of the specific arrhythmia.
Patients with anorectal complaints commonly present to the emergency department (ED). In patients with prior history of pelvic radiation and those with risk factors for sexually transmitted infections, proctitis is frequently on the differential diagnosis. Computed tomography (CT) scans are frequently done in patients with atypical presentation
escort KL,
Kuala Lumpur, a vibrant metropolis that perfectly blends custom with modernity, provides greater than simply stunning high-rises and bustling markets. Amongst its several tourist attractions, the KL companion scene sticks out as an one-of-a-kind possibility to discover the city’s night life with costs buddies. The appeal of KL escort services lies not only in the companionship
selleck chemicals
High AFP levels at CR (>20 ng/mL) were independently associated with a shorter PFS [hazard ratio (HR)=1.403] and OS (HR=1.284), together with tumor multiplicity at TACE (HR=1.518 and 1.666, respectively). AFP non-responders at CR (76.2%, n=359 of 471) showed a shorter PFS (median 10.5 months vs. 15.5 months, HR=1.375) and OS (median 41.4 months vs. 61.8 months, HR=1.424) than AFP responders (all
=0.001).
<
Etrasimod price
In the HLA screening group, 28 out of 192 patients (14.6%) tested HLA-B*5801 positive were advised to avoid allopurinol; 156 out of 164 HLA-B*5801-negative patients received allopurinol and none developed SCARs. The incidence rate of SCARs was significantly lower in the HLA screening group compared with controls (0% vs 2.14% respectively, p = 0.037*). The targeted HLA screening approach was associated with lower heal
BLU-554 inhibitor
Being classified within the Basidiomycota, Auricularia polytricha has been proved to degrade lignocellulose, a major component of wheat bran fiber. During the fermentation of lignocellulose by A. polytricha strain, a large number of intermediate products are produced, which affect the further degradation of lignocellulose. Therefore, it is essential to analyze the fermentation intermediates for study on the d
We welcome you fintechzoomtips Build trust, serve as a guide, and reach more people who can benefit your expertise. Establish your brand as a leading authority in your marketplace. https://www.fintechzoomtips.com/fintechzoom-tesla-stock/
Bemcentinib
The use of antihypertensive medications is neither harmful nor protective for cognition.Concrete is the most commonly used structural material, without which modern construction could not function. It is a material with a high potential to adapt to specific operating conditions. The use of this potential is made by its material modification. The aim of the performed investigations was the assessment of rational application
click here
Nursing students may face significant stress in their clinical learning environment and may use coping strategies to alleviate such stresses. However, little empirical evidence exists about the evolution of such stresses and coping strategies across study years. The aim of this study was to explore changes in stress levels and coping strategies among nursing students in clinical learning environment. Nursing students (N =
KL escort,
In the vibrant and bustling city of Kuala Lumpur, the allure of elegance and sophistication is ever-present, and one of the most intriguing aspects of this dynamic nightlife is the KL escort girl service. As the sun sets and the city comes alive, many seek companionship that matches the glamour around them. The premium KL escorts cater to this desire, offering not just beauty but an experience filled with charm and connection.
<b
find more
The Hawai’i Island endemic beetle and the only native ambrosia beetle associated with ‘ōhi’a, X. simillimus, was limited to high elevations and appeared to utilize similar tree heights or niche dimensions as the invasive X. ferrugineus. Viable Ceratocystis propagules expelled in frass were found throughout entire tree bole sections as high as 13 m. Additionally, we found that X. ferrugineus produced over 4×
selleck chemical
The biological significance of CAF in IBD without dysplasia or carcinoma, deserves to be further investigated.
Esophagectomy is crucial for achieving long-term survival in patients with esophageal cancer, while being associated with a significant risk of complications. Aiming to reduce invasiveness and morbidity, total minimal-invasive esophagectomy (MIE) has been gradually implemented worldwide.
We welcome you healthlinetrick Build trust, serve as a guide, and reach more people who can benefit your expertise. Establish your brand as a leading authority in your marketplace.
https://www.healthlinetrick.com/
OTS964
Moreover, the protein expression of iNOS in the hippocampus was measured by western blot, and the NO productions in the serum and hippocampus were detected by Griess reaction system. Chronic exhaustive exercise significantly reduced the body weight and exhaustive swimming time, and induced impairment in learning and memory, and which were reversed by WA treatment. Chronic exhaustive exercise also increased the expressions of
Selleckchem NHWD-870
Gastric cancer (GC) remains one of the most common malignancies worldwide. Increasing evidence has demonstrated that circRNAs serve as critical roles in human cancer, including GC. In the present study, we focused on the detailed function and mechanism of circ_0000144 on GC progression.
The levels of circ_0000144, miR-623 and G-protein-coupled receptor, family C, group 5
We welcome you leadmarketingtips Build trust, serve as a guide, and reach more people who can benefit your expertise. Establish your brand as a leading authority in your marketplace. https://www.leadmarketingtips.com/
Tamoxifen molecular weight
05). GFAP, Iba1, αII-spectrin, and SBDP remained unchanged. No immunohistochemical or neurobehavioral changes were observed. The dissociation between increased pTau and APP in different regions in the absence of neurobehavioral changes 2 weeks after double blast exposure is a relevant finding, consistent with human data showing that battlefield blasts might be associated with molecular changes before sig
Cultural Attractions in Taksim
Istanbul, a city where
East satisfies West, uses a spectacular backdrop for a remarkable trip. With its famous Bosphorus strait acting as an attractive landscape, the luxury resorts lining its coasts give exceptional lodgings that blend convenience, design, and spectacular sights. Whether you are looking for an enchanting escape, a family-friendly journey, or an efficient company trip, the Bosphorus s
matka
As a result of the huge quantities of these bets, you can usually locate odds that are a little “off” – in your favor. When they come across bets like that, the pros would gather them up.
At one time, the decision served you but you may have outgrown it. Is it still worth the cost that you pay? Are you exchanging valuable time and energy in pursuit of something that ult
TCPOBOP
1-2.2, 0.2-0.5, and 0.5-1.0 under blue, R630, and R680 light conditions, respectively. The predicted linear and cyclic electron flow ratios were consistent with the excitation ratio between photosystems I and II, as observed in the steady-state fluorescence spectra.In the first selection stage of iron ore, the ore classification accuracy plays a decisive role in subsequent work. Therefore, how to identify iron ore quickly a
thor311
saat menentukan website judi online termasuk alternatif web judi slots online, anda harus kenali jika bahwasanya benar-benar ada banyak sumber pemasukan yang bisa peroleh. anda tidak boleh cuman mengoptimalkan pendapatan dari kemenangan saja, walau demikian banyak juga sumber pendapatan yang lain dapat anda dapatkan serta temukan. malahan sumber pendapatan yang lain dapat anda raih itu makin besar serta lebih janjikan. banyak salah satunya yang sukses m
ARW file
FileMagic is an advanced file management program developed to improve the way individuals work with a broad range of file extensions, providing seamless interoperability and unparalleled user-friendliness. This adaptable platform is configured to address the needs of both casual users and seasoned practitioners alike, ensuring that even the most intricate file data set
hitclub
Even though more is raked per hand in a live poker game, the amount that is paid per hour is similar. In a live game, if the standard rake per hand is $3, growing to be a only 30 hands an hour, your property will collect $90/hr. When playing online there is actually average of 70 hands an hour or so. If the average rake collected per hand is $1.50, the hourly collection from the tabl
We welcome you neobeautytips Build trust, serve as a guide, and reach more people who can benefit your expertise. Establish your brand as a leading authority in your marketplace. https://www.neobeautytips.com/
hitclub
Gambling is starting to become a recognized element of popular culture, similar to recreational lifestyle. It is just like attending films, athletic events as well as concerts or stage will play. In New Zealand, a large majority of Kiwis who gamble at New Zealand casinos try this as a kind of relaxation automobiles reservations that barefoot running would have unfavorable the effects.
Craps is
DRB18
1S and RPMI-8226. The induction of apoptosis was associated with decreased MCL-1 expression and increased BIM expression. Reverse phase proteomic arrays revealed suppression of FAK, PYK2, FLT3, NDRG1 and 4EBP1 phosphorylation with the Tra/Dex combination. Notably, NDRG1 expression was associated with the synergistic response to Tra/Dex. MM cells were sensitive to PDK1 inhibition and IGF1-induced signalling partially protected
Momelotinib
The levels of Txnip and CysC in the simple DM group, early DN group and clinical DN group were remarkably higher than those in the control group. Moreover, the expression levels of TNF-α and IL-6 in the clinical DN group were significantly elevated compared with those in the simple DM group and early DN group. In addition, C1q expression in the clinical DN group was higher than that in the simple DM group and early DN gr
ALLN nmr
Organizational health literacy involves the health care organizations’ ability to establish an empowering and co-creating relationship with patients, engaging them in the design and delivery of health services in collaboration with health professionals. Although scholars agree that organizational health literacy contributes to health promotion and risk prevention via patient empowerment, literature is not consistent in
KL escort,
In the vibrant heart of Malaysia, Kuala Lumpur stands out not only for its stunning skyline and rich culture but also for its thriving nightlife and social scene. A significant aspect of this allure is the discreet yet luxurious world of escort services, a choice many discerning individuals explore to enhance their experiences in this bustling metropolis. From elegant dinner dates to high-profile events, the presence of a professional escort c
Pentylenetetrazole
To evaluate the organ-specific therapeutic effect of paclitaxel and carboplatin (TC) chemotherapy in patients who failed platinum-based chemotherapy and pembrolizumab for metastatic urothelial carcinoma (UC).
We retrospectively reviewed the data of patients with metastatic UC who had received TC chemotherapy after the failure of platinum-based chemotherapy and pem
VE-822 in vivo
Neonicotinoid insecticides (NEOs) have become the most widely used insecticides worldwide, and they are ubiquitous in food (i.e., fruit juices). In the present study, occurrence of seven NEOs and four metabolites (m-NEOs) in 400 fruit juice samples were investigated. NEOs and m-NEOs were frequently detected (65%-86%) in fruit juice samples. The median residues of NEOs and m-NEOs were ranged from 0.06 ng/mL to 0.94 ng/
https://www.selleckchem.com/products/dss-crosslinker.html
Increase in the prevalence of type-2 diabetes in Sub-Sahara Africa has created the need for robust treatment and management programs. However, an effective diabetes management program requires a high annual budget that most countries in this region cannot afford. That said, various plants and plant products in this region have either been confirmed and/or ethnopharma
TTNPB
It was concluded that EGb 761 plays a protective role in the memory deficit of 5×FAD mice.Pulmonary vascular remodeling due to aberrant proliferation and migration of pulmonary artery smooth muscle cells (PASMCs) is the main characteristic of pulmonary arterial hypertension (PAH). CXCR4 is a specific stem cell surface receptor of cytokine CXCL12 which could regulate homing of hematopoietic progenitor cells and th
mTOR signaling pathway
Exhaled breath contains thousands of volatile organic compounds (VOCs) produced during various metabolic processes both in health and disease.Analysis of breath with electronic nose BIONOTE-V allows modifications of exhaled VOCs to be studied, which are clinically recognized to be a marker for several disorders, including heart failure. New noninvasive tests based on VOCs analysis might be a useful tool for early detecti
escort KL,
From who offer exclusive and high-end experiences to top-rated KL escorts recognized for their professionalism and reliability and beauty, there is something for every person. The Kuala Lumpur companion agency scene is prospering, featuring a variety of elite companion services that ensure discernment, reliability, and an unforgettable experience. From Kuala Lumpur escort, in KL that offer ch
Mezigdomide
0%, 46.4%, 56.2%, and 60.8%, respectively) and SRS-only (32.9%, 46.2%, 56.0%, and 60.6%, respectively) cohorts (subhazard ratio (SHR)=1.005, P=.981). Cumulative probabilities of radiologic RIC at 3, 4, 5, and 6 yr were lower in the E+SRS (25.0%, 25.7%, 26.7%, and 26.7%, respectively) vs SRS-only (45.3%, 46.2%, 47.8%, and 47.8%, respectively) cohort (SHR=0.478, P=.004). Symptomatic and asymptomatic embolization-related
c-Met inhibitor
26 [95% confidence interval CI 0.19 to 0.33]). Currently receiving treatment (β=-3.05 [95% CI -5.25 to -0.85), disability (β=-0.08 [95% CI -0.15 to -0.01]) and social support (moderate support β=-2.27 [95% CI -3.66 to -0.89] and strong support β=-2.87 [95% CI -5.35 to -0.38]) were significantly associated with better QOL.
High levels of depression and low QOL were found amo
Defactinib price
These compounds can self-assemble to form nanoparticles (NPs) by nanoprecipitation. The compounds are found to exhibit a high AIE property with emission maxima at 353 nm and 380 nm, respectively. And the compounds have the low IC50 (half maximal inhibitory concentration) of only 15 μg/mL (1.94 μM) and 13 μg/mL (1.58 μM) on HeLa cells, respectively. Meanwhile, negligible dark toxicity has been also observed for t
escort KL,
Kuala Lumpur, a vibrant city known for its rich culture, stunning skyscrapers, and bustling nightlife, offers an array of experiences for both locals and tourists. Amidst its many attractions, the world of escort services in KL stands out, providing an avenue for indulgence and companionship that reflects the city’s luxury lifestyle. Whether you are seeking a charming companion for an upscale event or a
read more
The re-admission rate was 18.9%. Patients who underwent conversion to THA due to post-traumatic arthritis combined with non-union acetabular fracture developed clinical failure more frequently than patients with post-traumatic arthritis (p = 0.037). At 12 years, 83.4% of patients were free from revision of femoral and acetabular components. CONCLUSION THA secondary to an operatively treated acetabular fracture provides
See What Crypto Casino Games Tricks The Celebs Are Using Crypto casino Games
ARW format viewer
The FileMagic application is a pioneering document-governance system architected to enhance how individuals operate across a diverse spectrum of file categories, providing frictionless cooperation and unequalled usability. This dynamic integrated system is orchestrated to cater to not only the common use cases of casual individuals but also the advanced criteri