1: INDUSTRY OVERVIEW: DEPARTMENT STORES
Department stores are large retail outlets that contain numerous individual shops, providing a wide range of product lines. Department stores most oftentimes consist of the following product categories:
1) Food
2) Cosmetics
3) Shoes and Accessories
4) Clothing
5) Interior Décor
6) Restaurants
Depending on the type of department store, department stores can offer a much wider range of products, including furniture, toys, electronics, books, etc.
Department stores come in a wide range of qualities and prices. There are such things as “high-end department stores”, which would focus purely on offering high-profile brands and products, while there are more mass-market targeting department stores, which are more likely to include a wider range of products, including practical household products.
That said, department stores will oftentimes try to cater to specific types of market segments. Particularly in the case of department stores in large cities, each department store will try to position itself differently from its direct and nearby competitors: some will try to cater to younger generations, while some will try to cater to the older generations. Some will try to cater to those interested in mainstream brands, while others will focus more on boutique, independent brands.
In the US, the department store industry includes approximately 20 companies operating roughly 3,500 stores. Major department stores in the US include: Sears, JCPenney, Macy’s, and Dillard’s. The industry earns an annual revenue of around $60 billion USD, 95% of which is earned by the largest 8 companies in the industry.
Some links about the industry:
http://en.wikipedia.org/wiki/Department_store
http://vspages.com/mall-vs-department-store-5580/
http://en.wikipedia.org/wiki/Shopping_mall
http://www.hoovers.com/industry/department-stores/1529-1.html
SPACE
2a: Implicit or Explicit?
From the department store owner’s standpoint, I would say that space is often sold explicitly, as they would charge the tenants per the size of the lease space. On the other hand, for stalls or booths set up in more open areas of the department store, space may be considered more implicit, as these spaces may be sold with less correlation to the exact size of the space.
2b: Ways of Splitting Space
Department stores have different types of spaces within the building that cater to their customers. The most typical type is the space split by fixed walls into one unit, and can usually be shut off or closed by a door or a shutter. These spaces cannot easily be adjusted in terms of size and layout without investment of significant time and money. These fixed spaces are generally leased out to a specific brand or company, such as Zara, Coach, Burberry, etc.
Then there is the semi-fixed space, such as the department store areas dedicated to selling cosmetics or shoes. These are oftentimes open areas in which a specific brand or merchandising line take up certain spaces, but are not divided up by physical walls or entryways. These areas are much more flexible in terms of changing the products being handled, given that one area can easily be changed to carry one brand/line from another; however, certain fixtures used for the displays will be fixed, and hence less flexible to change from a layout perspective.
There is also open space, in which temporary booths or stalls are built to sell a smaller line of products or services.
Different from other uses of store space is the use of space to purely focus on selling experiential services. For department stores, the focus generally remains on selling physical products. However, there are rare instances when space is allocated to selling services—one case being when department stores are attached to movie theaters.
2c: Creating Additional Revenue
One of the most standard ways for department stores to create additional revenue is by holding major seasonal sales. Because the product life cycle of clothes tends to be fairly short, many stores have inventory left over by the time they have to replace old products with new products. Having a highly publicized sale allows for these leftover products to be sold, be it at a lower price than its retail value.
One key to making people spend more money is to convince people to stay out shopping longer. A way to
do this is to provide adequate opportunity for people to take a break from shopping and rest. Many department stores provide these venues by creating food courts—or in high-end places by providing patisseries or coffee shops at which people can recharge before going back to shop some more.
I also think one of the more creative ways in which department stores have used their space to create additional revenue is through creative use of its open space. Another approach department stores can use to bring people to their stores is to provide an additional incentive to go to that location. A common approach used to achieve this in the U.S. has been to create playgrounds in the open areas of the department stores. This service often incentivizes families to go to a department store, simply because it allows an opportunity for their children to play.
One more approach commonly used in Japanese department stores to bring more people to the site is to host certain “festivals” or special events in their open space. For example, department stores would often host weekly “mini fairs” on either the ground floor or the top floor, in which one area of the department store would be devoted to hosting jewelry/clothes/food from brands and shops that usually were not represented at the department store. The content would be changed frequently, and the department store would often be able to bring new people into the store by publicizing new, limited-time genres of offerings at their store.
2d: Potential New Ways of Splitting Space
There are several different directions department stores could potentially go in terms of splitting space differently. One direction would be to use space to create more personalized services to customers. Many of the spaces in department stores are “public”, but allocating a portion of space at high-end stores to allow for “private” space may allow for varying experiences for customers. Customers would be charged a premium for making use of these private spaces.
Another potential use may be to make the spaces more flexible. Instead of sticking with a model that leans heavily toward having “fixed” spaces, changing to a model in which it would be much simpler, cheaper, and quicker to change tenants may be an attractive approach for department stores that are pursuing a more trendy, up-to-date feel.
3: TIME
3a: Implicit or Explicit?
Department stores generally sell time implicitly: this is because the product being sold generally isn’t associated with a particular time limit. For example, it is not like a massage, where you are buying 60 minutes worth of service. The transaction is associated with a physical product unattached to time.
3c: Selling Time Explicitly
Time is currently being sold explicitly at certain department stores, although these cases are generally not a reflection of its overall business model. For example, some department stores may include shops that offer time-explicit services. Some department stores have massage shops, which are time-based service sales.
As another example, some department stores in Japan have small football fields on their rooftops, which people can rent out on an hourly basis.
(http://www.futaba-sp.com/omiya/2010/03/post-23.html)
Some department stores also include game centers for children—some of these entertainment options include machines that run for a set period of time per game.
Department stores will often have restaurants on one of their floors. These restaurants can often choose to set time limits to each group of customers (ex. 2hr limit) to be able to take in more customers during peak times.
(http://www.mitokeisei.co.jp/shop/10_skygarden/11keizan.html)
3d: Creative Things to do with Time
There are a couple things that could be done creatively with time—some of which may already be being done to varying lengths at department stores. One might be to offer some sort of benefit if a certain amount of time is spent within the department store. For example, if a customer was to receive certain benefits if they stayed for 5 hours at a department store on an off-peak day, this could incentivize customers to spend more money during their wait time, and this could also help to improve the image of the department store by maintaining more customers.
Another thing they might potentially consider doing is to include shops that provide rental services. Some shops may already do tuxedo/dress rentals, which would be time-based; they could potentially take this further by doing time-based rentals of other high-end luxury clothes and accessories.
4a/b: Physical and Non-Physical Rate Fences
Below are several examples of physical rate fences (owner-tenant relationships are more likely to be involved with physical rate fences than the tenant-customer relationships)
- (Owner-tenant POV) Depending on the size of the space being rented, owners can choose to increase or decrease the rates
- (Owner-tenant POV) Certain areas of a department store are likely to be more popular/convenient; hence an owner can charge more depending on the location of the space within the store (http://www.ehow.com/facts_6313023_average-retail-lease_.html)
- (Tenant-customer POV) For services such as restaurants within the department store, tenants can set rates by charging differently between open areas and private rooms
In terms of non-physical rate fences, I would say that there are many opportunities to create rate fences, depending on the type of service/product the store sells. There are also several opportunities within the owner-tenant relationship:
- (Owner-tenant POV) Depending on the lease period, the owner can set different rates to charge the tenant
- (Owner-tenant POV) Depending on the credibility/attractiveness of the tenant, the owner can set different rates
- (Tenant-customer POV) Depending on the quality of the product, functionality of the product, or time/length of the service, rates can be set differently. There is an enormously wide range of examples of this in department stores. A Gap outlet, for example, may sell a tank top for $10, while a Burberry outlet would sell a similar styled tank top for $150. Similarly, a cell phone with 3G functionality may sell at a cell phone provider outlet at a certain price, while a phone with 4G functionality would sell at a much higher price.
4c: Creative Ways to Set Rate Fences
Some ways I can think of setting rate fences creatively is to perhaps offer more intangible services—rather than just the physical products. For example, an I Love Bangkok t-shirt may only cost $5 at the actual retail shop, but if the customer already knows what he/she wants, but doesn’t want to make the trip up 7 floors and 5 minutes of walking to get there, the store could potentially charge an extra $1 to have the t-shirt brought down to the concierge desk of the department store for a quick pick-up.
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안녕하세요, 패셔니스타 여러분! 최신 하이패션 핸드백 트렌드를 공개하게 되어 기쁩니다! 패션 측면에서 샤넬과 루이비통은 의심할 여지 없이 최고의 자리에 있습니다.
이 두 영향력 있는 하이 패션 브랜드는 종종 럭셔리 핸드백의 스타일과 트렌드를 결정합니다. 이 패션 하우스의 놀라운 디자인과 진보적이고 창의적인 아이디어는 유명합니다. 매 시즌마다, 그들은 다음과 같은 패션 트
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Sekarang ini, dunia otomotif hadapi perubahan besar dengan keberadaan kendaraan listrik (EV). Tehnologi ini menentang supremasi kendaraan konservatif bahannya bakar fosil yang udah dipakai lebih dari satu zaman. Artikel berikut bakal membicarakan ketaksamaan penting di antara ke-2 tipe kendaraan ini dari beragam faktor.
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시대를 초월한 특별하고 매력적인 셀린느의 이야기를 나누는 것은 저를 흥분으로 가득 채웁니다.
수년간의 경험의 대명사인 프랑스 브랜드 셀린느(Celine)는 세련되고 우아한 제품을 지속적으로 선보이고 있습니다. 셀린느는 흥미로운 역사를 가지고 있습니다! 1945년 파리에서 시작된 이 여행은 아동용 신발 사업으로 시작되었습니다. 이 브랜드는 수년에 걸쳐 크게 발전하여 여성 패션의 선구적인 세력으로 부상했습니다. 처음부터 이 브랜드는 고품질 장인 정신과 그 실용적인 유용성의 통일에 대한 헌신을 보여주었습니다. 그들의 열망은
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안녕하세요, 패셔니스타 여러분! 최신 하이패션 핸드백 디자인을 선보이게 되어 매우 기쁩니다. 의심할 여지 없이 샤넬과 루이비통은 명품 영역을 선도하고 있습니다.
하이 패션의 이 두 주요 브랜드는 럭셔리 핸드백 트렌드를 형성하는 데 큰 영향을 미칩니다. 이 패션 하우스는 상상력이 풍부한 디자인과 선구적인 아이디어로 유명합니다. 매 시즌마다, 그들은 다음과 같은 패션 트렌드의 분위기를 일관되게 설정합니다. 미래를 내다볼 수 있는 작은 창문이 우리에게 제시됩니다. 새로운 백 스타일이 등장하는 방식은 광범위한 패션 변화를 엿볼 수 있는
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셀린느의 유산: 시간을 거슬러 올라가는 간결한 역사 여행.
프랑스의 유명 명품 브랜드인 셀린느(Celine)는 세련된 우아함과 절제된 세련미로 유명합니다. 1945년 셀린느 비피아나(Celine Vipiana)가 파리에서 설립한 맞춤 아동 신발 사업은 훗날 저명한 브랜드로 번창했습니다. 시간이 지남에 따라 여성 패션 산업의 선구적인 세력으로 변모했습니다. 실용성과 고품질 장인 정신을 통합함으로써 이 브랜드는 미학적으로 만족스러울 뿐만 아니라 매우 유용한 제품을 지속적으로 생산해 왔습니다.
셀린느는 1960년대에 여성 기성복 및 액세서리를 선보이는 종합 패션 하우스로 발전했습니다. 깔끔한 라
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레플리카가방
가방을 만들 때 적절한 재료가 중요합니다. 장기간 봉투 사용을 보장하는 가장 효과적인 기술 중 이 방법은 두드러집니다. 가방의 미학과 내구성은 선택한 재료에 따라 크게 달라집니다. 가방의 시각적 특성은 내구성과 처리할 수 있는 작업과 무관하지 않습니다. 가죽의 클래식한 스타일과 오래 지속되는 내구성은 가죽을 사랑받는 소재로 만듭니다. 그 특성을 감안할 때 오래 지속되는 가방 생산에 가장 좋아하는 선택이라는 것은 놀라운 일이 아닙니다.
천연 섬유는 자연적으로 아름다운 녹청을 형성하는 경향이 있어 매력을 더한다는 점은 주목할 가치가 있습니다. 고품질 합성 물질 중에서 탄도 나일론과 Cordura는 뛰어난 내구성으로 두드러집니다. 가볍고 방수 및 내마모성 특성으로 인해 탁월한 선택입니다.
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중년 연예인을 위한 레드 카펫 패션이 진화하는 방법
중년 셀러브리티의 레드 카펫 패션 선택은 엔터테인먼트 산업 내에서 나이와 스타일에 대한 사회적 시각이 어떻게 변화해 왔는지를 매혹적인 시선으로 보여줍니다. 최근 몇 년 동안 나이 든 연예인들은 더 내성적이거나 절제된 외모에 대한 이전의 표준을 명백히 거부했습니다. 전형적인 패션 표준을 고수하는 대신, 수많은 중년 스타들은 이제 자신의 스타일과 자기 신념을 반영하는 대담하고 아방가르드한 패션 선택을 자랑스럽게 선보이고 있습니다.
패션의 변화는 단
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가방은 제작에 사용된 재료에 대한 세심한 고려로 인해 오래 지속되는 예술 작품입니다.
가방의 수명은 디자인과 구조에서 선택한 특정 재료에 깊은 영향을 받습니다. 가방 제작에서 재료를 선택하는 것은 시각적 매력과 완제품의 지속적인 품질 및 실용성 모두에 큰 영향을 미칩니다. 타의 추종을 불허하는 강도와 시대를 초월한 세련미로 찬사를 받는 가죽으로 만든 가방은 내구성을 위한 이상적인 선택입니다.
각 제품의 천연 섬유는 마모에 대한 놀라운 저항력을 보여주며, 시간이 지남에 따라 이러한 섬유는 독특한 녹청을 형성하여 각 제품에 고유한 매력을 불어넣습니다. 마찬가지로, 탄도 나일론 및 Cordura와 같은 최고급 합성 섬유는 뛰어난 복원력을 나타내며 가벼운 무
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Bên cạnh đó, Việt Du cũng cung cấp các tour du lịch dài ngày, kết hợp tham quan nhiều địa điểm trong và ngoài nước, rất thích hợp cho những du khách có thời gian và muốn trải nghiệm một chuyến đi sâu rộng hơn. Dù là chuyến đi ngắn hay dài, công ty luôn thiết kế các tour sao cho hợp lý về mặt thời gian, giúp du khách tận hưởng kỳ nghỉ mà không phải vội vàng, bận rộn.
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