1: INDUSTRY OVERVIEW: DEPARTMENT STORES
Department stores are large retail outlets that contain numerous individual shops, providing a wide range of product lines. Department stores most oftentimes consist of the following product categories:
1) Food
2) Cosmetics
3) Shoes and Accessories
4) Clothing
5) Interior Décor
6) Restaurants
Depending on the type of department store, department stores can offer a much wider range of products, including furniture, toys, electronics, books, etc.
Department stores come in a wide range of qualities and prices. There are such things as “high-end department stores”, which would focus purely on offering high-profile brands and products, while there are more mass-market targeting department stores, which are more likely to include a wider range of products, including practical household products.
That said, department stores will oftentimes try to cater to specific types of market segments. Particularly in the case of department stores in large cities, each department store will try to position itself differently from its direct and nearby competitors: some will try to cater to younger generations, while some will try to cater to the older generations. Some will try to cater to those interested in mainstream brands, while others will focus more on boutique, independent brands.
In the US, the department store industry includes approximately 20 companies operating roughly 3,500 stores. Major department stores in the US include: Sears, JCPenney, Macy’s, and Dillard’s. The industry earns an annual revenue of around $60 billion USD, 95% of which is earned by the largest 8 companies in the industry.
Some links about the industry:
http://en.wikipedia.org/wiki/Department_store
http://vspages.com/mall-vs-department-store-5580/
http://en.wikipedia.org/wiki/Shopping_mall
http://www.hoovers.com/industry/department-stores/1529-1.html
SPACE
2a: Implicit or Explicit?
From the department store owner’s standpoint, I would say that space is often sold explicitly, as they would charge the tenants per the size of the lease space. On the other hand, for stalls or booths set up in more open areas of the department store, space may be considered more implicit, as these spaces may be sold with less correlation to the exact size of the space.
2b: Ways of Splitting Space
Department stores have different types of spaces within the building that cater to their customers. The most typical type is the space split by fixed walls into one unit, and can usually be shut off or closed by a door or a shutter. These spaces cannot easily be adjusted in terms of size and layout without investment of significant time and money. These fixed spaces are generally leased out to a specific brand or company, such as Zara, Coach, Burberry, etc.
Then there is the semi-fixed space, such as the department store areas dedicated to selling cosmetics or shoes. These are oftentimes open areas in which a specific brand or merchandising line take up certain spaces, but are not divided up by physical walls or entryways. These areas are much more flexible in terms of changing the products being handled, given that one area can easily be changed to carry one brand/line from another; however, certain fixtures used for the displays will be fixed, and hence less flexible to change from a layout perspective.
There is also open space, in which temporary booths or stalls are built to sell a smaller line of products or services.
Different from other uses of store space is the use of space to purely focus on selling experiential services. For department stores, the focus generally remains on selling physical products. However, there are rare instances when space is allocated to selling services—one case being when department stores are attached to movie theaters.
2c: Creating Additional Revenue
One of the most standard ways for department stores to create additional revenue is by holding major seasonal sales. Because the product life cycle of clothes tends to be fairly short, many stores have inventory left over by the time they have to replace old products with new products. Having a highly publicized sale allows for these leftover products to be sold, be it at a lower price than its retail value.
One key to making people spend more money is to convince people to stay out shopping longer. A way to
do this is to provide adequate opportunity for people to take a break from shopping and rest. Many department stores provide these venues by creating food courts—or in high-end places by providing patisseries or coffee shops at which people can recharge before going back to shop some more.
I also think one of the more creative ways in which department stores have used their space to create additional revenue is through creative use of its open space. Another approach department stores can use to bring people to their stores is to provide an additional incentive to go to that location. A common approach used to achieve this in the U.S. has been to create playgrounds in the open areas of the department stores. This service often incentivizes families to go to a department store, simply because it allows an opportunity for their children to play.
One more approach commonly used in Japanese department stores to bring more people to the site is to host certain “festivals” or special events in their open space. For example, department stores would often host weekly “mini fairs” on either the ground floor or the top floor, in which one area of the department store would be devoted to hosting jewelry/clothes/food from brands and shops that usually were not represented at the department store. The content would be changed frequently, and the department store would often be able to bring new people into the store by publicizing new, limited-time genres of offerings at their store.
2d: Potential New Ways of Splitting Space
There are several different directions department stores could potentially go in terms of splitting space differently. One direction would be to use space to create more personalized services to customers. Many of the spaces in department stores are “public”, but allocating a portion of space at high-end stores to allow for “private” space may allow for varying experiences for customers. Customers would be charged a premium for making use of these private spaces.
Another potential use may be to make the spaces more flexible. Instead of sticking with a model that leans heavily toward having “fixed” spaces, changing to a model in which it would be much simpler, cheaper, and quicker to change tenants may be an attractive approach for department stores that are pursuing a more trendy, up-to-date feel.
3: TIME
3a: Implicit or Explicit?
Department stores generally sell time implicitly: this is because the product being sold generally isn’t associated with a particular time limit. For example, it is not like a massage, where you are buying 60 minutes worth of service. The transaction is associated with a physical product unattached to time.
3c: Selling Time Explicitly
Time is currently being sold explicitly at certain department stores, although these cases are generally not a reflection of its overall business model. For example, some department stores may include shops that offer time-explicit services. Some department stores have massage shops, which are time-based service sales.
As another example, some department stores in Japan have small football fields on their rooftops, which people can rent out on an hourly basis.
(http://www.futaba-sp.com/omiya/2010/03/post-23.html)
Some department stores also include game centers for children—some of these entertainment options include machines that run for a set period of time per game.
Department stores will often have restaurants on one of their floors. These restaurants can often choose to set time limits to each group of customers (ex. 2hr limit) to be able to take in more customers during peak times.
(http://www.mitokeisei.co.jp/shop/10_skygarden/11keizan.html)
3d: Creative Things to do with Time
There are a couple things that could be done creatively with time—some of which may already be being done to varying lengths at department stores. One might be to offer some sort of benefit if a certain amount of time is spent within the department store. For example, if a customer was to receive certain benefits if they stayed for 5 hours at a department store on an off-peak day, this could incentivize customers to spend more money during their wait time, and this could also help to improve the image of the department store by maintaining more customers.
Another thing they might potentially consider doing is to include shops that provide rental services. Some shops may already do tuxedo/dress rentals, which would be time-based; they could potentially take this further by doing time-based rentals of other high-end luxury clothes and accessories.
4a/b: Physical and Non-Physical Rate Fences
Below are several examples of physical rate fences (owner-tenant relationships are more likely to be involved with physical rate fences than the tenant-customer relationships)
- (Owner-tenant POV) Depending on the size of the space being rented, owners can choose to increase or decrease the rates
- (Owner-tenant POV) Certain areas of a department store are likely to be more popular/convenient; hence an owner can charge more depending on the location of the space within the store (http://www.ehow.com/facts_6313023_average-retail-lease_.html)
- (Tenant-customer POV) For services such as restaurants within the department store, tenants can set rates by charging differently between open areas and private rooms
In terms of non-physical rate fences, I would say that there are many opportunities to create rate fences, depending on the type of service/product the store sells. There are also several opportunities within the owner-tenant relationship:
- (Owner-tenant POV) Depending on the lease period, the owner can set different rates to charge the tenant
- (Owner-tenant POV) Depending on the credibility/attractiveness of the tenant, the owner can set different rates
- (Tenant-customer POV) Depending on the quality of the product, functionality of the product, or time/length of the service, rates can be set differently. There is an enormously wide range of examples of this in department stores. A Gap outlet, for example, may sell a tank top for $10, while a Burberry outlet would sell a similar styled tank top for $150. Similarly, a cell phone with 3G functionality may sell at a cell phone provider outlet at a certain price, while a phone with 4G functionality would sell at a much higher price.
4c: Creative Ways to Set Rate Fences
Some ways I can think of setting rate fences creatively is to perhaps offer more intangible services—rather than just the physical products. For example, an I Love Bangkok t-shirt may only cost $5 at the actual retail shop, but if the customer already knows what he/she wants, but doesn’t want to make the trip up 7 floors and 5 minutes of walking to get there, the store could potentially charge an extra $1 to have the t-shirt brought down to the concierge desk of the department store for a quick pick-up.
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If you wish to conserve money and space in your nursery, a crib convertible is a smart option. These cribs can adjust to your kid as they grow, becoming a young child bed, daybed and full-size bed. They also adhere to extensive security standards.
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Treatment For ADHD in Adults
If you suffer from ADHD, your doctor may prescribe a stimulant drug. The stimulants can enhance your quality of life, but they may cause side effects like trouble with sleeping or weight loss.
A thorough evaluation is important. This includes a psychological test as well as
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Hitclub đã và đang khẳng định vị thế của mình trong ngành công nghiệp giải trí trực tuyến nhờ vào sự kết hợp hoàn hảo giữa giao diện thân thiện, công nghệ tiên tiến, sự đa dạng trong các trò chơi, và dịch vụ khách hàng xuất sắc. Những chương trình khuyến mãi hấp dẫn và tính cộng đồng mạnh mẽ đã tạo ra một môi trường giải trí lành mạnh, đáng tin cậy và thú vị. Chính vì vậy, Hitclub đang ngày càng được yêu thích và trở thành lựa chọn hàng đầu của n
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schäferhund welpen österreich kaufen are intelligent and highly trainable dogs that need a lot of exercise to burn off their energy. They’re best suited to active households with experienced owners.
Breeders who are reputable will use ethical breeding practices and thorough health screenings. This is often
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關於搜索引擎優化（SEO），這不是只是一個技術過程，但是一種方法需要理解市場以及它操作方法。SEO的目的總是這樣增加排行關於網站在搜尋引擎頁面（SERP），因此增強可見性和流量這網站。因此，幾乎任何公司渴望成功數字世界，知道SEO的基本概念和實踐真的很重要。
在香港，尤其是利用數字化的加速度，許多公司有開始意識到的意義seo.hong kong seo提供各種服務，包括關鍵詞研究，內容創建，網站優化等協助公司增強他們的排名搜尋引擎例如Google。這些服務是不受限制進行簡單的技術優化，但是也包括對市場趨勢和用戶行為的分析，進一步改善總體表現為了網站。
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現在數字時代，搜索引擎優化（SEO）碰巧是必不可少的元素企業在線促銷。隨著競爭的加強，許多公司有開始尋求專業SEO服務增強他們的排名搜尋引擎例如尤其是在市場上例如香港，SEO不只是技術，但是也幾個重要方面談到成功業務。
香港SEO提供各種優化服務，例如關鍵字開發，內容優化和反向連接構建。這些服務被創建幫助企業增強他們的網站並吸引更多潛在客戶。 ，從而增加站點流量。
如果你渴望了解更多有關SEO，參加相關課程或教學是一個好選擇。這些課程通常涵蓋必不可少的SEO的原
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How to Select a Brown Fabric 3 Seater Sofa
A brown fabric 3 seater sofa is a versatile addition to any living space. The ideal one can include a touch of elegance and enhance your home’s style. Nevertheless, there are a couple of aspects to think about when choosing the best sofa for your area. These consist
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How to Choose an Automatic Vacuum Cleaner
Many robotic vacuum cleaners are equipped with sophisticated sensors and smart-mapping technology. These features allow them to navigate through homes and access difficult corners. These are also great for allergy sufferers, as they help reduce the amount of dust and pet hair that comes in contact with them.
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3 seater grey fabric recliner sofa
3 Seater Grey Fabric Sofa
Upgrade your living room with the streamlined and elegant 3 seater grey fabric sofa. These sofas are perfect for relaxing with family and buddies.
Standard sofa dimensions include a length of 72-90 inches, a depth of 32-40 inches, and a heig