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London’s West End Theatre District

London’s West End Musicals needs no introduction. Similar to the Broadway in New-York, London’s west-end is one of the cities best attractions.

http://en.wikipedia.org/wiki/West_End_theatre

The below website shows the musicals currently playing:

http://www.londontheatre.co.uk/londontheatre/whatson/musicals.htm

I am using one theatre and my favorite musical as an example: Queens Theatre- Les Misérables.

http://www.queenstheatrelondon.info/

 

Space for theatres is implicit where a theatre is broken down into a seating plan based on the distance (visibility) to the stage. In the case of the Queen’s theatre, space is initially broken down into three sections based on proximity to the stage: Stalls, Dress-Circle, and Upper-Circle. The sections are further broken down into rows and seat numbers.

So other than the actual show, the theatre also sells Programs detailing the show, memorabilia, alcoholic and non-alcoholic beverages that are served at various bars in the theatre and food served at the bars and by ushers inside the theatre.

http://www.lesmis.com/shop/

Musicals sell time implicitly based on a set time for a performance.

Traditionally all musicals in London are shown six days a week Monday to Saturday from 7.30pm. Two Matinee shows are also shown on Wednesdays and Saturdays from 2.30pm.

Theatres use physical rate fences by pricing their seats based on location and visibility with respect to the stage. So prices are differentiated for Stalls, Dress-Circle and Upper-Circle. Prices are also further broken down for visibility, charging lower fares for restricted visibility and standing.

Non-physical rate fences include non-refundable tickets, different pricing for matinee and evening shows and pricing based on lead time to booking.

Other rate fences could include seasonality, day of the week, booking channel, demographics, and bulk bookings. Packaging of food and beverages into ticket pricing and of course mixing hotel, theatre and travel prices together.

26,345 thoughts on “London’s West End Theatre District”

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  11. Vilket intressant inlägg om West End! Det är fascinerande hur teaterdistriktet har utvecklats genom åren, och att höra om utmaningarna med biljettpriser och beläggning var verkligen tankeväckande. Jag älskar hur kulturen där kombinerar historia och modernitet – det finns alltid något nytt att upptäcka! Har ni några tips på mindre kända föreställningar eller teatrar som är värda att kolla in?

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  22. Det är alltid fascinerande att läsa om Londons West End och hur teaterdistriktet fortsätter att blomstra! Jag har alltid velat uppleva den unika atmosfären där, och din artikel fick verkligen fram hur spännande och dynamisk platsen är. Tack för att du delade med dig!

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  23. Vilken intressant artikel om Londons West End! Teaterdistriktet har alltid fascinerat mig, särskilt hur det fortsätter att vara en så levande och dynamisk plats för kultur och underhållning. Jag håller verkligen med om att det finns något speciellt med att uppleva live-teater där. Det är nästan som att man sugs in i en annan värld för några timmar. Tack för en insiktsfull läsning!

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  49. Thank you for this fascinating analysis of London’s West End Theatre District! I appreciate the way you’ve connected revenue management principles with the unique dynamics of the theater industry. The discussion on how pricing strategies fluctuate with demand and the importance of timing in ticket sales is particularly insightful. It’s interesting to see how the West End thrives despite high competition, using innovative approaches to attract diverse audiences. Your post sheds light on the behind-the-scenes decisions that keep the theater district vibrant and successful. Looking forward to more such informative content!
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