Background
The skating rink at the Marina Bay Sand’s Integrated Resort in Singapore is located inside the retail complex on the Canal Level, next to the Rasapura Masters Food Court. Operating hours are 10am to 10pm daily (closed 5pm-6pm for maintenance). http://www.marinabaysands.com/Singapore-Shopping/Skating-Rink/
It is pretty small, measuring only about 600 SM. The rink shape isn’t your typical elongated oval (an Olympic hockey rink comes in at about 1830 SM. Given its small size it is mainly used just for recreational skating. It is a good way to keep the kids happy since the rest of the integrated resort is geared for adults (lots of gaming, nightlife options, upscale shopping, celebrity chef restaurants, etc).
While I’m focusing only on the rink at MBS, in case you’re curious and want to go ice skating in hot and humid Singapore, the MBS rink is one of only two operating ice skating rinks. It came online with the opening of the integrated resort in 2010. The only other rink is Kallang Ice World which opened in 2007 as part of the Kallang Leisure Park, located near the Stadium MRT. At 975.5 SM, the Kallang rink is much bigger but still nowhere near Olympic size. Nevertheless as Singapore’s larger rink, Kallang is the preferred practice rink for figure skaters and hockey players. Some more trivia that is sure to improve your life…the NTU figure skating club uses Kallang’s rink. A third rink, Fuji Ice Palace, ceased operations in 2008.
Defining Space
Space in an ice skating rink is sold implicitly but not as implicitly as a hotel where space is split up into guest rooms or restaurants where space is divided into different types of seats. The customer doesn’t know that they are being sold a piece of space which in this case would be the amount of space they are allocated based on the maximum safe capacity that the rink can handle.
Defining Time
At the MBS rink, time is sold explicitly in hour-long blocks. The pricing is as follows: S$7 for the first hour for adults (S$5 for additional hours), and S$6 for kids for the first hour (S$3 for additional hours). This makes it easy to predict duration.
Most other rinks in the industry (the kind that I’m more used to seeing) sell time in a more implicit manner using a flat rate that allows the skater to skate all day. This sort of pricing scheme makes it hard to predict duration.
If MBS sticks with an explicit definition of time, it could consider splitting time up into the half hour, perhaps offering a 0.5 hour “quickie” or a 1.5 hour option. The rink is small so I think most people will get bored pretty quickly and decide to leave before a full hour is up. Thus a quickie may be an enticing offer. They can do a few laps, take the necessary “victory” sign picture and move on with their day.
For a rink that chooses to define time implicitly, another way is to split it into perhaps morning (10:00-noon), afternoon (noon-17:00), and evening sessions (17:00-closing).
Rate Fences
Rate fencing is not really utilized at the MBS skating rink except to divide the adult rate classes and child rate classes (a non-physical rate fence). Age is used to prevent jumping to the lower rate class, though the cutoff age is not clear from the website.
Presently there doesn’t seem to be any real physical rate fence used. There are no amenities (though I guess MBS can bundle in some equipment if they were to be more creative with managing the ice rink). There are no “fancy ice skates” that can be rented at a premium over the regular ugly ones, and that can be used to differentiate a premium customer from a regular one.
Also since it is a small ice rink and people move around, there really isn’t a sweet spot that would allow you to sell a particular piece of it at a premium as you might be able to do for better seats in a movie theater or a nicer table in a restaurant.
The rink can consider rate fences to aid in RM efforts but it should probably approach it in a more back of the scenes approach (as in keep the pricing board at the ticketing counter as simple as possible). The last thing you want to do is confuse the customer when they stare at the prices. Here’s some ideas for rate fences.
- If MBS begins to do reservations (i.e. for peak periods), a credit card guarantee against arrival uncertainty could be used to justify a discount for booking ahead.
- If MBS were to consider launching targeted promotions, adding in value adding amenities (i.e. souvenirs, equipment bundling, or some sort of special service like helping to clear the ice for a few minutes so a man can propose to his girlfriend) could be a physical rate fence.
- With discount promotions, restrictions on usage become a non-physical rate fence.
- If MBS were to introduce discounted pricing onto their pricing board based on time of day, day of week, weekday/weekend & public holiday, then these factors become non-physical fences
- If MBS were to do group sales (more on that later), then the group affiliation becomes the non-physical fence.
Factors appropriate for Revenue Management
Fixed Capacity: The MBS rink has a fixed capacity. It’s not going to get any bigger. There’s probably also a maximum limit of people who can be on the ice at any one time for safety reasons.
Perishable Inventory: This is valuable real estate inside a busy retail complex. If the space isn’t being utilized as efficiently as possible (i.e. not a lot of skaters) throughout the operating timeframe each day then there are lost revenue generating opportunities.
Appropriate Cost Structure: high fixed cost (to build it) and relatively low variable cost to run it (probably just some staff to sell tickets, handle the shoe rental, someone to watch for safety, and someone to drive the zamboni)
Varying Customer Price Sensitivity: maybe…Ice skating at MBS is pretty expensive. I’m used to paying a flat rate back in the States which is something like $10 all day. At MBS there is a fixed pricing scheme of S$7 for the first hour for adults (S$5 for additional hours), and S$6 for kids for the first hour (S$3 for additional hours). While I’m sure there are tons of rich, price insensitive people who come to MBS, there are probably lots of poor people like me who just visit from time to time to walk around. I might be more inclined to want to skate (on an impulsive whim) if they offer a variable pricing scheme with promotions for off-peak periods.
Predictable Demand and Time Variable Demand: MBS probably has the data to forecast customer arrival patterns by time of year, DOW, and TOD. I don’t think they do reservations so you’re not going to really have an exact on-the-books kind of demand picture at the start of the day, but there might be a correlation of ice rink customer volume with occupancy patterns, particularly if drilled down to certain customer segments in house?
What Quadrant?
Currently the MBS ice rink is likely at quadrant 1. It has a predictable duration (customer is charged based on how many hours they want to skate), and a fixed price (though they get a little discount after the first hour). The rink would have to move towards a more dynamic pricing scheme in order to advance towards quadrant 2.
Measurement
Similar to a restaurant where customers start and end their meals at different times, the MBS ice rink has people starting and ending their time blocks at different times. Additionally there is a limit to how many people who can safely be on the ice at one time. Although I’m not sure what the best way to measure success is, I’ve got two ideas.
One way is to use revenue per available square meter (RevPASM) since you know the rink dimension. You can look at RevPASM hour by hour (to be more accurate you can look into prorating the revenue from each customer based on when they start and finish arriving at a total hourly revenue figure for the rink) and try to maximize it without overcrowding the rink.
Another idea that I’m more inclined to attempt is that I’d take into account the maximum safe capacity of the rink based on company policy (or regulation?) and do an imaginary compartmentalization of space so that it can be sold more implicitly. This would be analogous to dividing up a restaurant dining room into seats. Instead of restaurant seats, you’d have skater-space (the amount of space you’d allocate for the skater on the rink). So if I say 10 SM per skater, then I can safely put 60 skaters on the 600 SM rink. Doing so, I can use a measurement similar to revenue per available seat hour (RevPASH) that incorporates both a space and time element: revenue per available skater-space hour, which abbreviates to RevPASSH (threw in the extra “S” to avoid confusion)
Ancillary Revenue
Skate rental $3 (you’re forced to rent; cannot bring your own skates), socks $6 (probably b/c a lot of people probably make a last minute decision to skate and don’t have crew socks high enough to protect your ankles from chafing), gloves $10 (maybe if you fall a lot). People who skate probably also spend some money on food (hot chocolate?) at the adjacent food court. Additionally, they (especially the parents) probably are going to spend money in other parts of the integrated resort as well.
How to Boost Revenue Performance
For the MBS ice rink, probably the easiest way to boost revenue performance and get closer to Quadrant 2 is to examine RevPASSH and figure out the hot/cold periods throughout the day. Then attempt to implement variable pricing to maximize revenue. They can launch promotions and discounts to drive demand on the cold periods (i.e. through targeting their Premium Advantage member card holders). Actually if they’re more concerned with a total RM approach, I want to put it out there that I’m a Premium Advantage card holder and I’m a sucker for free things. So if they gave me a free skate hour I’d probably use it, and end up staying and blowing money in the casino after. This suggests that if you can do something to get kids to beg their parents to take them to the rink, MBS stands a good chance of getting one parent to venture into the casino while the other watches the kids.
MBS can make more money by selling ice rink souvenirs and enticing people to eat at the food court next to the rink. You can have your hot chocolate. And, since it’s Asia, there’s dim sum!
Another thing MBS can do is to consider selling to small groups as part of their meeting package. It could be marketed as a “quick fun break” where meeting goers can all go down and have a few minutes of fun. But MBS must do this carefully and target the cold periods. MBS is a large MICE facility. The last thing you want is a few hundred meeting goers all demanding to use the rink at once. The poor rink attendant will get slaughtered.
Additionally they can look into streamlining the procedures to get people off the ice quickly once their time is up and to clean and turn over the ice skates. This will help to enforce the predictable duration and also reduce time between customers.
Riyadh, Saudi Arabia – Vapers in Saudi Arabia now have access to a wide range of vaping products with the launch of فيب, the leading online vape shop in the country. فيب
The best online slot game in Asia
วิธีการเล่นเกมสล็อต PGSLOT UFABET ให้ได้กำไรมากที่สุด
Positive site, where did u come up with the information on this posting? I’m pleased I discovered it though, ill be checking back soon to find out what additional posts you include. lindsey.edu
The secret to building a successful nigoal career isn’t too dense.
揭開一個個難定黑白善惡的人生,一邊改變著自己,一邊也改變了許多人——包括外婆 https://dramasqtv.com/
央線上看:陸劇,元氣少陸劇,元氣少女夏央央遭 https://gimys.biz/
笘篠(阿部寬飾)的追查中,因爲在沒有決定性証據的情況 https://8maple.club/
真相在他們的調查中慢慢浮現意外摔倒後成爲 https://gimys.in/
二狗的名字被柳大將軍媮媮養在府中。長大後的兩人雖長相如出一轍,但性格截然 https://chinaq.live/
This is very Amazing and Very Informative Artical we get alot of Informations from this artical we really appreciate your team work keep it up and keep posting such a informative articles. สูตรบาคาร่าai
Intriguing post. I Have Been pondering about this issue, so much obliged for posting. Really cool post.It “s truly extremely pleasant and Useful post.Thanks
Pakistan Crisis
TESTOULTRA REVIEWS TESTOULTRA TESTOULTRA REVIEW THE TRUTH!! TestoUltra Testosterone Enhancer TestoUltra Reviews
I like post thank u Twitch zuschauer kaufen web site.
GlucoTrust
GLUCOTRUST – BEWARE! – GlucoTrust Review – GlucoTrust Supplement Review – GlucoTrust Blood Sugar
#glucotrustreview #glucotrustreviews #glucotrustsupplementreviews
Thanks for such a fantastic blog. Where else could anyone get that kind of info written in such a perfect way? I have a presentation that I am presently writhing on, and I have been on the look out for such great information
카지노사이트
Your article looks really adorable, here’s a site link i dropped for you which you may like
먹튀검증
Very informative article also check my blog post for Top best earnings tools and many more must check
토토사이트
Super site! I am Loving it!! Will return once more, Im taking your sustenance in addition, Thanks
카지노사이트
I came to this site with the introduction of a friend around me and I was very impressed when I found your writing. I’ll come back often after bookmarking
토토사이트
I conceive you have noted some very interesting points, regards for the post.บาคาร่าทดลอง
Giving away formulas to play slots for freeเทคนิคเล่นสล็อตให้แตกดี
I admire this article for the well-researched content and excellent wording. I got so involved in this material that I couldn’t stop
reading. I am impressed with your work and skill. Thank you so much
스포츠토토
It’s an amazing site to keep yourself updated completely! Just one click here and whoops you are on the go! It’s great chance for all the people. I would suggest it to everyone! Thumbs up! situs slot qris
Genuine SMM offers trustworthy and effective social media marketing solutions that prioritize authenticity and real engagement. Our dedicated team of experts helps businesses and individuals grow their online presence by implementing genuine strategies tailored to their unique needs. With Genuine SMM, you can expect organic growth, increased followers, and improved brand visibility in the competitive social media landscape. Trust us to provide authentic and impactful social media marketing services that drive meaningful results and connect you with your target audience in a genuine and meaningful way.
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free. carergateway.gov
Register with us here.
สล็อต pg แตกหนัก
یکی از مهم ترین نیازهای همه شرکت ها و اماکن بزرگ داشتن اسکرابر صنعتی
است تا به این ترتیب بتوانند نظافت سطوح و کف را به بهترین شکل ممکن انجام دهند. با خرید کف شوی صنعتی می توانید هم در هزینه های نظافت صنعتی صرفه جویی کنید و هم قادر خواهید بود بیشترین بهره وری در عملکرد را مشاهده کنید.
We recommend the best sites to you.
Joker Gamingจ่ายจริง
This content is written very well. Your use of formatting when making your points makes your observations very clear and easy to understand. Thank you. nowewyrazy.uw.edu
Generally, the best places to pet a cat nigoal are where the scent glands are located around her face.
Good post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it! buy bulk 2-fdck Australia
I have been surfing online more than three working hours today, however I never found any kind of interesting document like your own. It is quite worth enough to me. Personally, if all web owners and blog writers created great articles as you did, the internet will be a lot more useful than previously. Semaglutide Weight Loss
Took me time to read all the comments, but I really enjoyed the article. It proved to be Very helpful to me and I am sure to all the commenters here! It’s always nice when you can not only be informed, but also entertained! Online-Visumantrag für Kanada
ibovi cybersecurity services
Best Spotify Promotion Services: Boost Your Music and Reach New Audiences!
Introduction
In today’s digital age, music promotion has become crucial for artists to gain recognition and reach their target audience. With millions of songs available on various streaming platforms like Spotify, standing out and getting your music heard can be challenging. That’s where Spotify promotion services come in – they offer effective strategies to increase your visibility and grow your fan base. In this article, we will explore the best Spotify promotion services and how they can help artists and musicians thrive in the competitive music industry.
1. Understanding the Power of Spotify
What is Spotify?
Spotify is one of the largest music streaming platforms globally, boasting millions of active users. It allows artists to upload their music and connect directly with their fans.
The Importance of Spotify Promotion
With such a vast library of songs on Spotify, getting your music noticed can be daunting. That’s where promotion services play a vital role in increasing your chances of success.
2. Benefits of Using Spotify Promotion Services
Reaching a Targeted Audience
A reputable promotion service can target listeners who are more likely to enjoy your music, increasing the chances of building a dedicated fan base.
Boosting Your Popularity
By increasing plays, followers, and engagement, these services help boost your popularity on Spotify, making your tracks more discoverable.
Organic Growth
Legitimate promotion services emphasize organic growth, ensuring that the audience you gain is genuinely interested in your music.
3. Types of Spotify Promotion Services
Spotify Playlist Promotion Service
This service focuses on getting your tracks featured on popular playlists, which can significantly increase your song’s visibility.
Buy Spotify Playlist Plays
Artists can purchase plays for their tracks, giving them a head start in the competitive world of streaming.
Legit Spotify Promotion
Legitimate services use authentic methods to promote your music, adhering to Spotify’s terms and conditions.
4. How to Choose the Best Spotify Promotion Service
Research and Read Reviews
Before selecting a promotion service, research various providers and read reviews to ensure their credibility and effectiveness.
Check for Real Results
Look for services that have a track record of delivering real and measurable results for their clients.
Avoid Bot-Generated Plays
Ensure the service does not use bots or fake accounts to generate plays, as it can harm your reputation on the platform.
5. Buying Spotify Playlist Placement
Benefits of Playlist Placement
Having your song featured on a popular playlist can expose your music to a broader audience and increase your streams significantly.
Choosing the Right Playlists
An effective promotion service will select playlists that align with your music genre and target audience.
6. Real Spotify Promotion vs. Fake Promotion
The Dangers of Fake Promotion
Fake promotion can lead to inflated play counts without any genuine engagement from real listeners.
Real Promotion Strategies
Legitimate promotion services use organic methods such as social media marketing and blog features to promote your music.
7. The Importance of Engagement
Engaging Your Audience
Building a genuine connection with your listeners is crucial for long-term success as an artist.
Encouraging Feedback
Promote engagement by encouraging listeners to leave comments and share your music with others.
8. Top 3 Best Spotify Promotion Services
1. XYZ Promotion
Known for its organic growth strategies, XYZ Promotion has helped numerous artists gain exposure and increase their Spotify plays.
2. ABC Playlist Placements
Specializing in playlist placements, ABC Playlist Placements can give your music the boost it needs to reach a wider audience.
3. MusicMania
MusicMania offers a range of promotion services, from playlist placements to social media marketing, tailored to your specific needs.
Conclusion
In a highly competitive music industry, utilizing the best Spotify promotion services can make a significant difference in an artist’s career. By reaching a targeted audience, boosting popularity, and engaging with listeners, these services provide the necessary support to help artists thrive in the digital landscape. So, take the leap and explore the options available to you!
buy targeted spotify plays
Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work. Posture corrector for women & men
Everything you need to know about News in a great way. photo booth rental
I have been surfing online more than three working hours today, however I never found any kind of interesting document like your own. It is quite worth enough to me. Personally, if all web owners and blog writers created great articles as you did, the internet will be a lot more useful than previously. 91club
I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives indepth information. thanks for this nice article… Posture corrector for women & men
I start to hate this junk e-mail from writing here figures on the forums… Your journal looks as unoccupied without… Would You like to serve me and show to all the know-how you are using if You’re fighting against the spamers? TX lotus book 247 register
Everything you need to know about News in a great way. lotus book 247 id
I have been surfing online more than three working hours today, however I never found any kind of interesting document like your own. It is quite worth enough to me. Personally, if all web owners and blog writers created great articles as you did, the internet will be a lot more useful than previously. AGEN BETTING
Here’s his answer. Will Fahmaan Khan enter Bigg Boss 17 house? Fahmaan Khan who appeared
in Bigg Boss 16 for a brief period to support Sumbul, is also in bigg boss 17 watch live.
Bigg Boss 17 Today Episode
Rajabet is Indonesia’s most trusted and best official online game agent site provider, easy to win.
List of trusted online slot gambling agent sites for real money Rajabet links with a variety of real money online gambling games so that online slot players can get wins very easily
There is certainly a great deal to learn about this topic. I love all the points you have made.
카지노사이트
Nice Blog. Thanks for sharing with us. Such amazing information.
먹튀검증
Hi, happy that i saw on this in google. Thanks!
토토사이트
This is an awesome motivating article. I am practically satisfied with your great work. You put truly extremely accommodating data. Keep it up.
카지노사이트
got a web site from where I be capable of really obtain valuable information regarding my study and knowledge. Great Article.
토토사이트
Thank you for sharing, Such a nice blog you have. Come visit my amazing fun online game website.