by

Revenue Management in Telecommunication !!!

The company researched for this blog is known as Uninor. It is a joint venture between Norwegian telecommunications company Telenor and an Indian Real Estate company Unitech. The company was the first in the world to introduce a Dynamic Pricing to mobile call charges. Based traffic experienced by a wireless tower servicing any area a customer can receive discounts ranging from 5% to 60%. This particular service has been very well received in the market with Uninor commanding as many as 106 million subscribers . In 2011 alone Uninor added as many as 2.03 million subscribers. Off the total number of users Uninor currently has 40% of the subscribers under the ‘Dynamic Pricing’ Plan. Now let’s take a look the general parameters that make such an innovative application of revenue management technique possible in the telecommunications industry.


The mobile telephone industry is one of the leading industries around the globe. Telecommunication, as an industry that is set to drive growth rates of beating the national GDP growth average. One of the fastest growing markets with intense competition to go along with that is the Indian market. According to the statistics India is the second largest mobile phone market with 903 million users . The industry has shown growth rates of 7-10% over the last decade. Over the last several years many international companies entered the market leading to intense price wars which resulted in some of the lowest call rates in the world .

The reducing margins (from 0.25% to 0.08% per call) made the telecommunication industry focus solely on driving volume business. With the advent of more sophisticated competition that charged for call on per second basis rather than the traditional per minute basis.


The industry shows the characteristic of fixed yet perishable inventory of wireless bandwidth that make it conducive for revenue management practices. The size of the bandwidth determines how many users the company can enroll. Every additional subscriber beyond the allotted bandwidth requires additional bandwidth (space) on the wireless network. The time that the cellular service providers generally sell is considered in sections of 60 seconds. Although the time, as seen in India, can be defined in as small a section as 1 second.

The Industry does not define space implicitly. Although it does not advertise that every subscriber occupies a specific amount of bandwidth of its total capacity. However, the cellular service provider does have a maximum carrying capacity of its subscribers. There is only one standard bandwidth that each customer occupies thus there is little need or scope to define space differently. None the less there is scope to define the time lever is different ways. For example, some organizations may define it as per second while others may choose to define it per minute. The traditional landline service providers sometimes define time in 3 minute slots. This division of time is what is conveyed to the customers thus can conclude that the time component of the service is explicitly defined.

I was unable to get any information on the different rate fences actually applied by the company. But here are some of the probable rate/physical fences the company could apply.

1) Geographical – Based on the Regions that show the slowest growth. Could be a City or a Province.
2) Contract Plan Fences- Based on the initial value of the contract being purchased.
3) 2G Vs. 3G Services- Based on the data packages bought by the customers.

3,346 thoughts on “Revenue Management in Telecommunication !!!”

  1. Beykoz un incisi Beykoz Kundura da kültür, sanat, sinema etkinliklerine katılabilir ve Beykoz Kültür Sanat ile ilgili tüm detaylara Beykoz Kundura web sitesinden ulaşabilirsiniz

    Beykoz kültür sanat

  2. Elegant Shop, is your most trusted partner and reliable vendor of research chemicals. We stock research chemicals of high quality and purity, making sure our highly esteemed clients’ research programs a smooth ride. Buy A-PVP Crystal

  3. IELTS/PMP/TOEFL/ESOL/SSC/CAT/SAT/GRE/GMAT/PTE/NEBOSH/DELE/CELPIP/UPSC/GOETHE/TOEIC/ACT/GED/USMLE/PSAT/lSAT/CELBAN/FCE/CAE/CPE/BEC/FLE/TESOL/OET/WTF/MRCS/FRCS/DOHNS/TELC/TestDaF/TestAS/ONDAF/LCCI/TRKI/TORFL/EFS/TEIC/EYL/TEPL/TEA/EFFS/ENFS/TEEP/TEAM/TEDE/TOESP/TEAP/TEFL CERTIFICATES WITHOUT EXAMS. Get Original LCSW/LMSW Certificate without Exam

  4. Buy Medical Degree online, Without Exam Contact Us Buy medical degree online, Are you a Pediatrician, a Gynecologist, an ophthalmologist, a surgeon , a psychiatrist, a Cardiologist , a gastroenterologist , a nephrologist, a pulmonologist, a neurologist , an oncologist or a dermatologist…. BUY MRCVS LICENSE WITHOUT EXAM

  5. Selamat datang di IOSBET Resmi dimana anda bisa mendapatkan akses dan pengalaman bermain yang menyenangkan dalam 1 akun permainan yang menjamin tingkat kemenangan tinggi. daftar iosbet

  8. Online slot games are one type of game that is very popular throughout the world. A very easy to reach game with a big jackpot but safe and reliable. Online slot games also have interesting themes and real animations, don’t miss out. For more complete slot game information, you can visit the website. http://174.138.18.197/

  9. Professionals Website Design Services
    WeApplications is the best web design company in Anand Vihar. We provide professional web design services, customizable designing, responsive sites, or properly applied SEO in the sites. Web Design Anand Vihar is a highly expert team for all businesses.

  10. Great post! I am actually getting ready to across this information, is very helpful my friend. Also great blog here with all of the valuable information you have. Keep up the good work you are doing here. alexistogel

  12. سایت بت یک Yek Bet معتبرترین و امن ترین پلتفرم پیش بینی مسابقات ورزشی و کازینوی آنلاین در حوزه شرط بندی ایران می باشد. یک بت BetYek از که از کلاس جهانی برخوردار بوده و با ارائه بهترین امکانات و آپشن ها توانسته مقام نخست را در میان تمام سایت های شرط بندی ایران به دست آورد. بت یک

  13. The the very next time Someone said a weblog, I’m hoping which it doesnt disappoint me up to brussels. I am talking about, I know it was my substitute for read, but I just thought youd have something fascinating to state. All I hear is often a few whining about something that you could fix if you werent too busy in search of attention. UK Steroids

  14. Considerably, the post is in reality the greatest on this noteworthy topic. I agree with your conclusions and will eagerly watch forward to your next updates. Saying thank will not just be sufficient, for the wonderful clarity in your writing. I will immediately grab your rss feed to stay privy of any updates! steroids

  17. Все желающие могут смотреть лучшие фильмы 2024 года новинки онлайн всегда бесплатно без регистрации в хорошем качестве 4K, FullHD на всех доступных устройствах на странице онлайн-кинотеатра Filmy-2024 фильмы онлайн бесплатно 2024

  19. A very popular game is online slots, a very fun game with various games with interesting themes. DORAHOKI is a site that we provide for players, a safe site from all obstacles with excellent service

  23. We Create stunning images quickly and easily and you will get beautiful small images that we can enlarge without altering the quality of the image by contacting us. AI images

  27. Thank you for another great article. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and I am on the look for such information. 메이저 사이트

  29. As a professional writer, I understand the importance of crafting original content and meeting deadlines. However, there are times when even the most seasoned writers can benefit from assistance. That’s why services like Assignment help can be invaluable, providing support and guidance to ensure top-notch results every time.

  30. Marketing Assignment Help consistently delivers top-notch assistance, blending depth of knowledge with clear communication. Your expertise shines through, making complex concepts digestible for students. Impressive work!

  31. Unlock the full potential of your online business with Shopifico’s custom-built Shopify stores, offering tailored solutions, seamless integration, and unwavering support to elevate your e-commerce experience. custom dropshipping store

  33. you’re actually a good webmaster. The website loading speed is amazing. It sort of feels that you’re doing any unique trick. Also, The contents are masterpiece. you’ve performed a excellent process on this subject! lakutoto

  35. A wide selection of expertly fitted women’s pants is available at Raiment61. Their selection exudes comfort and design, ranging from stylish Cargo Pants for Women to adaptable cargo pants for women. Discover women’s pants created especially for the modern lady, which combine classic elegance with current trend.

  38. Открийте най-добрите продукти с детайлни ревюта на Буум Оферта. Независими оценки за артикули във всички сфери на продажба. Игри за PS4

  39. Информационный журнал о моде, семье, здоровье, красоте, бизнесе. Мода

  41. I recommended to all try the wix pro ＜a href=＂https://www.wix-pro.com.au/＂＞web design Brisbane＜/a＞. It an amazing and good functionalities and also user friendly.

  42. A custom mouth guard is a personalized oral appliance designed to fit the unique contours of an individual’s mouth. It is typically made from high-quality materials and crafted to provide optimal comfort and protection. Custom mouth guards are commonly used in various applications, including sports, bruxism (teeth grinding), and sleep disorders like sleep apnea and snoring. Unlike generic mouth guards, custom mouth guards are fabricated based on impressions of the patient’s teeth, ensuring a snug and secure fit. This tailored approach not only enhances comfort but also maximizes the effectiveness of the mouth guard in providing protection and alleviating symptoms associated with various oral health conditions.http://Shopkiry.com

  45. SEO services Plano‘s excellent SEO services have surpassed my expectations. They took the time to comprehend my company’s objectives before creating a tailored plan that produced outstanding outcomes. I heartily suggest using their services to anybody trying to improve their web profile!

  46. It’s fascinating to see how Uninor revolutionized the telecommunications industry with its Dynamic Pricing model. The Indian market, with its immense growth potential and intense competition, provided the perfect backdrop for such innovation. With over 106 million subscribers and 40% under the Dynamic Pricing Plan, Uninor’s approach underscores the importance of revenue management techniques in this dynamic sector.

    When considering such innovative applications, it’s crucial to highlight how tools like Wink Video Editor can help companies effectively communicate their strategies and achievements. Through engaging video content, businesses can effectively convey complex concepts and capture the attention of their target audience. Wink Video Editor’s Winkmodapk.pro
    user-friendly interface and advanced features make it an ideal choice for creating compelling visual narratives that showcase the success stories of companies like Uninor.

Leave a Reply

Your email address will not be published. Required fields are marked *