Beef Quality Assurance – It’s the right thing to do for your customer
There are multiple benefits to becoming Beef Quality Assurance certified. BQA is an important piece of the puzzle when it comes to sharing beef’s story and promoting your farm. Not only does it support discussions regarding the safety and wholesomeness of beef, but can assist in building trust with your customers, neighbors, and all beef consumers. In addition BQA level II certification is now required for the newly launched New York State Grown and Certified program (https://certified.ny.gov/). This program goes beyond other State marketing programs, by addressing consumer concerns about food safety and environmental stewardship. Whether your farm is marketing direct to consumers or through other market channels it is your responsibility to produce the highest, quality and safest beef. Beef customers are becoming increasingly curious about and critical of the way their food is produced. Becoming BQA certified is an essential investment in your business which works toward protecting and promoting the beef cattle industry.