by

Movie Theater Industry

Movie Theater Industry

The cinema or movie theater industry has been in existence for more than 100 years, but has become an increasingly popular entertainment venue with the rise of the film industry and advances in film technology. The original theater complexes were designed with one theater and could seat from 50 to 100 people. Seats were standard and prices did not vary according to time or space.

Today multi-theater Cineplex’s offer a variety of movie options catering to different tastes. Theaters can often be smaller, from 50 to 100 people, or larger, seating a few hundred people at one time.Space is defined implicitly in the industry. A ticket buys the right to one seat in one theater, which is a predefined amount of space.

Use of Space

The standard special layout is stadium seating, which offers the maximum capacity in the space often allotted.

 

Other seating styles that have been utilized are lounge style seating, such as the Parkway Theater in Oakland, California, pictured below. Unfortunately, it seems Parkway Theater has recently closed, which suggests this type of venue may not be as popular or successful as others.

A third seating or special arrangement is VIP seating for higher paying customers. Only a few companies seem to use this concept, mostly notably Vue Cinema in Europe.

A fourth concept is to offer dinner as part of the movie going experience. Turning some seats to dinner tables would be a unique use of space. It would play particularly well with the “dinner and a movie” concept in the US. Some examples of this are http://www.starcinemagrill.net/ or http://www.foreigncinema.com/

 

Additional Revenue Generators

Most movie theaters today offer a wide variety of ancillary revenue generators, generally in the form of food and drinks in the foyer or lobby before entering the theater. Movie theaters in some parts of Europe, such as the UK, offer alcohol in the theaters. Some theaters will also offer arcade style video games in the lobby as well. For those movie theaters that cater to the dinner crowd food is also a major source of revenue.

Apparently film distributors drive very hard bargains in exchange for the rights to play a film. In many cases, these ancillary revenue generators become the only source of revenue or profit for the theater itself as all revenue from tickets goes to the distributor or producer.

 

Additional uses of Space

Another concept, the only example of which I could find is http://www.12apostleshotel.com/dining/dining/dinner-movie, would be to use private rooms similar to Asian Karaoke. This boutique hotel in Cape Town has a small private theater for rent, but it is not the core of their business. The movie theater industry in Eastern Europe and Russia apparently have a number of much smaller, private, theaters, but they stand independent of larger theaters. Bringing this concept to the multiplex may be an interesting alternative to the larger public theaters.

Service could also be added as an additional component of the theater experience. While theaters already service food and drink, and some are even offering dinner to their guests, charging for delivery of these items for guests who don’t want to miss part of the movie is a very good opportunity. Otherwise moving the bar or counter selling these items into the theater so they can draw additional customers is another opportunity.

 

Time

Time in theaters is sold implicitly. One ticket grants access to one movie. However, there have been a number of variations to this.

Examples of variations in the current implicit use of time are:

  • Movies sold as double-headers, two movies for one ticket
  • Tickets sold to all day running movies, where one ticket buys access to a theater and the movie runs back to back all day
  • Some theaters will also sell an all day pass, for multiple movies in one day, or a monthly pass for unlimited viewing in a month

These last examples of selling an all day or all month passes to a theater begin to cross the line to selling time explicitly. Movies are also a set amount of time and patrons are often not allowed to stay after the movie has ended. Thus unlike other implicitly sold events, such as a restaurant or golf, the duration of this event is not controlled by the customer, but rather by the theater.

In fact considering that most of the revenue of many theaters comes from ancillary revenue centers, such as food and beverage, it would make sense for theaters to allow their patrons to stay for multiple movies, thus encouraging the purchase of these items.

Some theaters do sell their space for private events, which also entails the explicit use of time. One example of this is http://conferencing.myvue.com/PageProducer.aspx. With built in stadium seating and audio/visual capabilities, theaters make for a great auditorium for private events and allow theaters to charge by the hour as hotels do for their function space.

Additional Uses of Time

Given the ample space many movie theaters have and the fact that it is not used much early in the day or at all late at night, these would be ideal times to use the space for something else. One interesting concept, which took hold shortly in Hawaii was to use a large theater space as a night club or concert venue. The theater was designed with a few alternative uses in mind and the stage in front of the screen made it well suited for a concert or dance floor. (http://www.l4waikiki.com/)

Price Lever

Physical and non-physical rate fences seem to vary widely by region. The US has the simplest approach with vary few variations in price, which Wikipedia comments on the issue as an “economic puzzle.” The standard breakdown in non-physical rate barriers generally being different prices for adult, child, senior, military, students, or other classifications of this kind. Theaters will also charge higher prices for prime time showings, generally at night, at for weekend showings. Variations of this strategy are to offer extreme discounts during very low demand periods, such as weekday mornings.

Other non-physical rate fences include using loyalty or frequent customer programs. These allow customers to pay a set amount per month for discounts on movies they watch or to accumulate points for each movie watched to be cashed in later for a free movie.

Non-physical fences also exist in the form of new distribution systems. Tickers were traditionally only offered at the ticket counter, but now they are available online or over the phone. www.fandango.com is a great example of a prebooking website. Unlike hotels where customers pay less for booking in advance, customers using these sites are paying extra for the convenience of not having to go to the ticket counter to buy a ticket in advance.

Physical rate fences are surprisingly uncommon in the US. Usually tickets are for open seating and there is no difference in price for any of the seats. Asia and Europe are very different in this case. Asia in particular will charge more for seats in the back or less for seats in the front. They often also have more and less comfortable seats which allow for further variation in price. Theaters also allow or sometimes require customers to reserve a specific seat.

Possible Additional Rate Fences

One rate fence which is not currently employed in some areas, particularly the US, is to charge more for newer or higher demand movies. Movies which are expected to be in higher demand, could be priced at a premium, but often are not.

Second class theaters, those that show movies that have been out for some time, have closed across the US with the ease of viewing movies at home. However this idea could be brought back to the mainstream by showing older very popular movies on occasion at larger theaters. Movies such as the titanic or avatar, which did well in their initial showing, would likely draw large crowds if shown again a few years after they came out.

 

 

17,686 thoughts on “Movie Theater Industry”

  1. Simply want to say your article is as surprising. The clearness in your post is just nice and i could assume you are an expert on this subject. Well with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks a million and please continue the rewarding work. chochox

  2. Song25는 UFC 중계와 함께 다양한 스포츠 중계를 전문으로 합니다. 실시간으로 진행되는 경기를 생중계하며, 팬들은 결장 선수의 정보와 최신 스포츠 뉴스도 쉽게 확인할 수 있습니다. 베팅 후기와 경기 분석 방송으로 팬들의 이해를 높여주는 Song25에서 잊지 못할 스포츠 순간을 경험해 보세요. UFC중계

  3. esg advisory services dubai IFRS Lab is a leading Dubai-based firm offering comprehensive Energy Efficiency, Financial, and Environmental consultancy services. We are dedicated to providing a wide range of solutions that empower businesses of all sizes to navigate the evolving landscape of sustainability and financial reporting. Our team of experts are passionate about helping you achieve your goals, from ensuring compliance with international standards to optimizing your environmental footprint.

  4. The Gallery Dept. hoodie offers a distinctive blend of art-inspired design and urban edge, showcasing signature distressing and bold graphics. Crafted from high-quality fabric, it provides both a stylish statement and cozy comfort.
    https://gallerydepthoodie.xyz/

  5. Wow that was odd. I just wrote an extremely long comment but
    after I clicked submit my comment didn’t appear.
    Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great blog!

    Feel free to visit my web site :: Read Full Article

  7. After study several of the blogs with your website now, i truly much like your strategy for blogging. I bookmarked it to my bookmark web site list and will be checking back soon. Pls look at my internet site at the same time and make me aware if you agree. streetwear clothing

  9. Hi there! I know this is somewhat off topic but I was wondering
    if you knew where I could find a captcha plugin for my comment
    form? I’m using the same blog platform as yours and I’m having trouble finding one?
    Thanks a lot!

    Also visit my web page Kershaw Leek Pocket knives

  10. Hey There. I discovered your weblog the usage of msn. This
    is a really neatly written article. I will be sure
    to bookmark it and return to learn more of your helpful info.
    Thank you for the post. I’ll certainly return.

    Also visit my page: Continue Reading

  11. Hello, i feel that i noticed you visited my website so i got here to go back the favor?.I’m
    attempting to find things to enhance my site!I assume its
    adequate to use some of your ideas!!

    Here is my page: celinetoto

  12. Exototo adalah platform bo togel terpercaya yang menawarkan jaminan pembayaran tanpa batas. Dengan komitmen untuk memberikan pengalaman bermain yang aman dan menyenangkan, Exototo memastikan setiap transaksi dilakukan dengan transparansi dan kecepatan. Bergabunglah dengan komunitas kami dan nikmati berbagai permainan togel dengan peluang menang yang menarik. bo togel terpercaya

  16. Thanks for every other excellent post. The place else may just anyone get that kind of info in such an ideal manner of writing? I’ve a presentation subsequent week, and I am at the look for such information. a course in miracles

  19. It’s a shame you don’t have a donate button! I’d most certainly donate to this fantastic
    blog! I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to new updates and will talk about this website with my Facebook group.

    Talk soon!

    My web page – lucky crush alternative

  20. Thanks for making the honest attempt to speak about this. I believe very robust approximately it and want to read more. If it’s OK, as you gain more in depth wisdom, would you thoughts adding extra articles similar to this one with additional information? It might be extremely useful and useful for me and my friends. a course in miracles

  23. I am aware that people like you, are naturally intuitive, resourceful and already have the ability to heal yourself and transform into the person you want to be, you just need assistance to tap into your own resources. 바카라 커뮤니티

  24. خرید بلیط هواپیما از ایران چارتر : اولین و معتبرترین سامانه رزرو بلیط هواپیما و خرید اینترنتی بلیط هواپیما چارتر و سیستمی ایران برای تمامی پروازهای داخلی و خارجی | IranCharter.ir
    خريد بليط هواپيما

  26. “This is a good post. This post gives truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. Thank you so much. Keep up the good works

    ” 스포츠중계

  27. An impressive share, I given this onto a colleague who has been doing a small analysis for this. And hubby in truth bought me breakfast due to the fact I uncovered it for him.. smile. So ok, i’ll reword that: Thnx to the treat! But yeah Thnkx for spending plenty of time to discuss this, Personally i think strongly regarding it and adore reading more on this topic. Whenever possible, as you grow expertise, could you mind updating your website with additional details? It is highly ideal for me. Big thumb up just for this article! buy dining tables

  30. But yet, regardless how good you will be accompanied by treating a huge rig, sometime currently, there are a situation in places ought to do selected information treating; and furthermore primarily based on your real age yet fitness level, free weight in your caravan it is a fantastically excessive do exercises. pre owned awnings situs slot terpercaya

  31. Howdy would you mind sharing which blog platform you’re working
    with? I’m looking to start my own blog soon but I’m having a tough time making a decision between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your design seems different then most
    blogs and I’m looking for something unique.
    P.S Apologies for being off-topic but I
    had to ask!

    Also visit my webpage – Read More

  33. always i used to read smaller content which also
    clear their motive, and that is also happening with this post which I am reading at this place.

    Review my blog post Visit Your URL

  35. Hi! I know this is kinda off topic but I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest writing a blog
    post or vice-versa? My site discusses a lot of the same topics as yours and I
    believe we could greatly benefit from each other. If you might be interested feel
    free to shoot me an email. I look forward to hearing from you!
    Superb blog by the way!

    My web site; เกมส์NAZA789

  37. UK Psychic Medium Kristian von Sponneck will perform stage shows featuring Tarot Card Readings and offer personalized 1-2-1 readings, delivering profound insights and connections to the spiritual realm.

  38. Notre Agence Meta Ads crée et gère des campagnes publicitaires ciblées sur Meta, optimisant la visibilité des marques, favorisant l’engagement et générant des leads grâce à des stratégies basées sur des données.

  40. Hello I want to share good information. Get good information. I will get good information. Everyone will have a hard time due to the corona, but please do your best. I hope that the corona will disappear soon. It would be hard for everyone, but I hope that the more I will endure and get good results. Thank you 먹튀검증

  43. Managed virtual server hosting offers businesses a reliable and secure solution for their online needs. With full management and support, it ensures optimal performance, scalability, and protection against threats, allowing companies to focus on growth while experts handle the technical aspects.

  44. What’s Taking place i’m new to this, I stumbled upon this I’ve found It positively useful and it
    has aided me out loads. I hope to contribute & aid other users like
    its aided me. Great job.

    My homepage – สล็อต99MB

  45. I discovered your this post while looking for data about web journal related exploration … It’s a decent post .. continue posting and upgrading dat iptv in usa

  46. Keep up to date the nice deliver the results, I actually learn very few discussions during this webpage plus There’s no doubt that that your chosen website site is definitely serious helpful and has now became encircles with brilliant information and facts. situs judi bola online terpercaya

  47. Top 10 Body Wax Wholesale Manufacturers and Suppliers in the USA

    In the United States, the demand for high-quality body waxing products is met by a myriad of wholesale manufacturers and suppliers who excel in providing top-notch solutions to salons, spas, and beauty professionals nationwide. From premium waxes to innovative accessories, these companies stand at the forefront of the industry, offering a diverse range of products tailored to meet the needs of both professionals and enthusiasts alike.

    Join Auperwel as we explore the top 10 body wax wholesale manufacturers and suppliers in the USA, each renowned for their commitment to quality, innovation, and customer satisfaction. Whether you’re a seasoned esthetician or a budding entrepreneur, these suppliers are here to elevate your waxing experience to new heights.

    https://auperwel.com/body-wax-manufacturers-and-suppliers-in-the-usa/

  48. Custom Labels Manufacturer From China

    MSTR is a professional custom label manufacturer. We have focused on label manufacturing and customization for more than 19 years. With a 5,000 sqm factory area, our factory can produce more than 1,000,000 label units monthly.

    We can custom labels for brand identity and product recognition in businesses. These labels involve intricate printing processes to showcase unique designs, logos, and essential information. Our clients utilize custom labels to convey their distinct image, enhancing brand visibility and customer connection.

    https://graphicoverlaysz.com/custom-labels/

  49. Custom shipping Tubes from China

    As a cylinder packaging manufacturer with over 10 years of experience, Hopak can custom shipping tubes in many sizes (diameter 10 mm-320 mm) and colors according to the needs of your business. By understanding your needs, our engineer will give ideas about structure, and size, to make it more effective and functional.

    We not only utilize first-class, eco-friendly raw materials in producing tube mailers but also environmental protection printing ink. Before placing a production order, the physical prototype will be shipped to you for review. Our advanced automatic production lines allow us to manufacture at the high and stable quality industry standard, resulting in a more reasonable price.

    https://www.hopakpackaging.com/shipping-tubes/

  50. Top 10 Wholesale Sanitary Ware Manufacturers in China

    Have you ever thought about what makes a bathroom really stand out? It’s not just the color of the tiles or the design of the bathtub, but also the little details like the lights and the faucets. In China, there are some amazing companies that make these bathroom items, and they’re known all over the world for their quality. Today, we’re going to talk about the top 10 wholesale sanitary ware manufacturers in China. We’ll find out what makes each one special, starting with a very cool company called Nicemoco.

    https://nicemoco.com/wholesale-sanitary-ware-manufacturers-in-china/

Leave a Reply

Your email address will not be published. Required fields are marked *