A focus group is good for evaluating a section of the overall product or service. Creating a focus group can take a number of different approaches, whether it is having a small group of users discuss what you want feedback on or whether you combine the focus group with a survey and allow multiple users to come through a set space in a span of time to give feedback.
Method OverviewA quick breakdown of typical method requirements
- Team Size: 2+
- Member Roles: Facilitator(s), Note taker(s)
- Prep Time: 1-2 hour(s)
- Development Cycle: Early development or planning phase
- Ideal Number of Users: 10+
- Recruitment: Prior to test