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Cornell Student Articles on Topical Affairs

Digital marketing trends set to explode this year

In the realm of business management and modern marketing strategies, there is perhaps no marketing tactic that is as diverse or as relevant to present-day society than digital marketing. It is no great secret that the world of business relies heavily on marketing tactics, and digital marketing is this era’s marketing hero. Through this brand of marketing, businesses can take on consumer expectations and brand themselves as leading pioneers in their respective industries. It might seem strange, but digital marketing is the saving grace for many businesses these days. Businesses establish reputations and brands for themselves through their marketing approaches, and so getting the balance right is a fundamental necessity if businesses want to pull through and prove themselves to be lucrative as the times continue to change. The world that we live in currently is one that is positively surrounded by and immersed in technological advancement and digitalisation, and digital marketing is business’ response to the changes, their effort to stay relevant. And it is a genius move – for those to take heed of it.

The world of business is one that is forever changing and shifting, always being forced into realignment as the weight of the world gravitates. Businesses have advertising and marketing strategies that go hand in hand with them every year, and they change over time. It is the way of the world – as the world evolves, so must the businesses that exist within that world. Consumer expectations change as the world around them grows and shifts, and businesses are forced into evolving as well – their marketing strategies being one of the most revolutionary changes. As it currently stands, the future of marketing is an exciting one, and this is only the beginning…it is only set to get better from here on out. Digital marketing is powerful beyond measure when used correctly, and there are few digital marketing strategies that survive as the wheels turn and time moves us on. However, there are two that are making waves this year, set to balloon well beyond initial expectations.

One of the most popular concepts in digital marketing right now is social media marketing.

As far as marketing prospects go, digital marketing is by far one of the most fruitful there is. Social media marketing is the modern world’s storefront window, and both businesses and consumers know it. Finally, businesses are taking full advantage of the platform that social media networks provides, and they are expanding their brand awareness and potential consumer trust and loyalty from being strictly local, to being positively global. This is a cataclysmic shift, and it is one that consumers react exceptionally well to. The reason being is that modern consumers are busier than ever these days. They spend more time online than they do in the real world, and as a result they are on their devices more and more often. In using social media as a marketing strategies, businesses are better able to insert themselves effectively into the everyday of their potential consumers’ lives.

The other digital marketing strategy that is quickly gaining traction as a popular business option the world over is influencer marketing. Hand in hand with social media marketing, influencer marketing is all about harnessing the power of people with a considerable voice on social media. These individuals are worked into collaborative relationships with businesses to come up with paid partnerships that benefit both influencer and business. How? The influencers in question are paid a set sum and they use their following to bring traffic to the business that peddles the product or idea to them in the first place. This is the next generation of social media marketing, really, and it is one that has gained considerable traction even in the short few years that it has become a mainstream digital marketing strategy. What is more, is that this is only the beginning.

Digital marketing is this era’s response to the continually increasing reliance on technological prowess in this digital world. We have created a world that is positively reliant on technologies and digitalisation, and as a result we must change everything to remain relevant to the way of the world. Businesses today that want to remain lucrative and prove their value in an ever-changing landscape are the very same businesses that embrace digital marketing, no matter how unfamiliar they are with its reaches in the beginning, and run with it. There is a learning curve that comes with any new business tactic, but the magic in digital marketing is that it largely takes control of consumer interest and competitor impression – when it is used correctly. Digital marketing is fundamentally popular already, but this year it is set to positively explode, taking businesses and powering them up to unprecedented levels.

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