The entertainment industry is one that is constantly going through evolutionary transitions. The very nature of the business of entertainment is that it uses varying digital innovations and technologies to bring visionary or audio storytelling to life. This is an industry that, for decades, has built its reputation atop a foundation of creative energy, technological innovation, and disciplined transparency. This is the entertainment industry’s legacy. As time has moved us on, however, that legacy has had to adapt to new innovations and technologies as they are introduced to the industry. As in any industry, the entertainment business operates to serve the interests and meet the standards of its consumers. Without doing so, even the most established, beloved industry is sure to fail. These days, consumers want constant engagement. They want to feel like they are a part of something great. And so, the entertainment business is nourishing that consumer ideal, bringing entertainment technology to its head and revolutionising its industry. This is perhaps the most influential evolution of the entertainment industry to date.
Entertainment technologies like streaming services – think Netflix for visual and Spotify for audio, for example – have been at the centre of the worldwide growth of the entertainment industry for quite some time now. Beginning their journeys as niche programmes, these are the entertainment technologies that dominate the industry now. Of course, each of them have felt the weight of trying to break into an established industry. Netflix was heavily criticised when it first began to gain global traction, because of its inherently modern ideals. Consumers and the entertainment industry were not ready for a feat of technological so influential. Spotify, on the other hand, drew heavy criticism from musicians, as they felt that its reaches were infringing on their income (or, stealing from their success, in other words). Over time, however, each of these entertainment tech innovations proved its value and now they are the reigning services for their respective factions in the entertainment industry. This is the beginning of a new dawn in entertainment, and technology and digitalisation are instrumental in the ongoing successes of the entertainment industry.
Of course, the entertainment industry is not the only sector to feel the weight of technological influence. For example, have you ever wondered where the hold music comes from when you are placed in a queue on the phone? Royalty-free music has been making waves in not only the entertainment industry, but in retail and services as well. In allowing businesses and social media channels to use audio queues after paying for them only once, royalty-free audio allows for a stronger consumer impression and a filler to a gap or an additional flare of inspiration for retail and services businesses. The realisation that, over time, technology has evolved and swarmed to all but swallow the world, is imminent. These days, entertainment technologies – like royalty-free music and live streaming services like Netflix and Hulu – are everywhere.
In terms of entertainment, audiences want to feel inspired, and to meet expectation the entertainment industry has evolved into a chameleon of sorts. Always shifting and changing to adapt to its surrounding environment, the entertainment industry is now ripe with technological influence and grandeur – everything from hold music to big-scale productions.
This is an industry evolution that has not been without its challenges (consumers being too attached to entertainment, or actors and actresses – and even musicians – using their platform to speak out against certain aspects of this global industry, for example), but in spite of these roadblocks the entertainment industry continues to flourish and thrive. This is in no small part due to the development and further advancement of entertainment technology. Through entertainment technology we have become familiar, comfortable, and even dependent on continuous entertainment value, and we are becoming more so with every passing day. We live in a world that thrives of technological innovation and further advancement, and the entertainment industry is just one global business that feeds of that innovation and further advancement. This is a world that is inherently. The entertainment industry is something of a chameleon. Always changing and evolving with its surrounding environment, this is an industry that has fostered a sense of wonder and enhanced that wonder through the use and advancement of entertainment technology.
We currently stand on the edge of the dawn of a new age in entertainment, and entertainment technology is at the heart of this transitory era. If there has ever been a time to be overwhelmingly excited about the growth of the entertainment industry, now is that time. With entertainment technologies leading the charge towards a more proficient, exciting future for the entertainment industry and its consumers alike. Entertainment is the ultimate form of consumer engagement, and entertainment technology has now ballooned to be the lifeblood of that consumer engagement. As we wait to see what comes next, we are immersed in sound, and faced head on with vibrant visual cues. This is the ultimate innovation in entertainment technology, and it is only just getting started. Welcome to the future of entertainment.