Customer Driven Product Development – Bringing New Airplanes to the Market.

Monday, October 20, in Upson B17 from 4:30-5:30 

Presentation by Randy Tinseth, EE ’81,  Vice President, Marketing for Boeing Commercial Airplane

Engineering students are invited to a presentation on BCA’s Marketing and the Product Development Process and reveal how Boeing engages customers to bring new products to the market.  In addition, he’ll share how Boeing’s marketing organization works with the strategy team, and product development and engineering organizations.  Specific examples from the development 777, 787 and 747 will highlight the talk.