Social media is a powerful tool for brands to expand their reach and engage with their audience. With so many different platforms featuring unique ways to connect with people from the world, social media can create magic for your visibility and marketing. Let us learn how a successful magician gathered one million social media followers and used them to propel his career to award-winning heights.

Who is Oscar Owen?

Oscar Owen is a talented magician, magic coach, bestselling author, and entrepreneur. He has been dubbed one of the decade’s “most influential magicians” by Mail Online and is an expert in close-up magic. Owen has had a lifelong love for magic. However, unlike most who treat it as a mere hobby, Owen decided to pursue magic as a career and build an astounding empire around his love for the craft.

Since his first foray into professional magic, Owen has performed for audiences all around the globe. From massive festivals to exclusive red-carpet events, Owen has intrigued and captivated audiences from the people he meets on the street to well-known celebrities. Owen is passionate about sharing his love for magic and imparting his skills and knowledge to aspiring magicians who wish to follow in the footsteps of his success.

From YouTube to TikTok

Owen’s journey into social media stardom started in 2016 when he started his YouTube channel. A master of sleight of hand, he aimed to use his expertise to help novice and intermediate magicians improve their skills and learn more tricks. Owen’s YouTube videos follow a persuasive formula: a fascinating and seemingly-impossible trick, then a thorough explanation and demonstration of how it is performed.

Owen’s winning show-and-tell content attracted thousands of viewers. Some of the viewers just enjoyed his magic while others came to learn from his educational tutorials. In all his videos, Owen maintains an approachable, down-to-earth attitude. For his viewers, this is a breath of fresh air from the grandiose magicians that we so commonly see on screen. But make no mistake, his magic talents are nothing short of top-tier.

The content that Owen creates is not just magic tricks either. He comes up with interesting hooks for his videos that grab the attention of viewers. For instance, his very first video revealed the secret to a trick that fooled Harry Houdini. Since then, he has published videos on the magic tricks that deceived a variety of recognizable celebrities and historical figures such as Will Smith, Albert Einstein, and even extreme illusionist David Blaine.

As TikTok became an increasingly popular platform for young people, Owen decided to expand his reach and launched his TikTok channel. His simple but amazing magic tricks using only common household objects like cards, coins, rubber bands, and pens were an instant hit. Owen managed to capture the attention of viewers with his mind-blowing tricks in short-form videos lasting no more than 15 seconds.

By connecting magic to real people, Owen found a creative way to make magic more relevant. Today, over 800,000 subscribers and millions of viewers from around the world visit his YouTube channel to witness his magic and learn how to replicate it at home. His TikTok account boasts 200,000 followers and billions of views. In total, over a million magic-curious followers form the strong supporter base for Owen’s magic career.

Quality Productions Only

In 2020, Owen released “Card Magic Pro”, a premium online magic program. Designed as a professional education resource for serious aspiring magicians, the course took 14 months to create. The videos produced for Card Magic Pro were meticulously filmed and edited in ultra-clear 4K definition. The quality of the videos set the course a step above all others on offer and over 10,000 subscribers have signed up for it to date.

In an effort to continue bringing magic to the masses, Owen launched “Mind-Blowing Magic Tricks for Everyone”, a magic manual for complete beginners. The bestselling manual teaches people with no prior magic knowledge how to use everyday objects to perform compelling magic tricks. To leverage the power of technology, each trick in the book is accompanied by a QR code that links readers to a video demonstration by Owen.

Determined to reach an even wider audience, Owen has recently launched a website dedicated to teaching magic. Learn Magic offers webinars and in-depth coaching for members who want to receive superior instruction in the art of deception. Owen’s one-of-a-kind training—dubbed the Bulletproof Magic System—charts a path for beginner magicians to become confident and impressive performers in less than 50 days.

While social media videos are fantastic content for temporary distraction, few brands can extend their social media presence into a profitable enterprise. In order to move modern viewers to paid content, brands must have valuable insight and a dedication to quality. Oscars Owen’s approach to his magic career has proven that ingenuity goes hand in hand with excellence. And his one million subscribers agree.