Bayes Rule: from Code Breaking to Policy Making
During World War II militaries communicated within themselves by encoded messages about attack plans, and intelligence information. This led to countries setting up code breaking teams that would attempt to figure out what the messages were in order to gain vital information to stop an attack. The most famous group of code breakers were stationed […]
Advertising secondary bidding strategy in online shopping sites.
Zagare, M. (2021, August 18). Amazon ad bidding strategies every seller should know. PPC Entourage. Retrieved October 31, 2022, from https://ppcentourage.com/blog/amazon-ad-bidding-strategies/#:~:text=Amazon%20follows%20Second%2DPrice%20Auction,bids%20at%20the%20target%20level. Mullery, S. (2022, June 3). Walmart connect moving to advanced second-price auction. Tinuiti. Retrieved October 31, 2022, from https://tinuiti.com/blog/walmart/walmart-second-price-auction/ These two articles point to a new strategy of second prices bidding advertising on Amazon’s […]
Wire headphones and celebrity-induced herd behavior
The likelihood of you passing by others wearing headphones on the Cornell campus is extremely common, but how many of these individuals are using wire headphones over Apple Airpods or over-ear headphones? More and more people seem to be using wire headphones nowadays… but one can’t help but wonder when and why we decided to […]
Tik Tok Algorithm Utilizing Page Rank
The TikTok algorithm is a very important feature of the application being that it is responsible for delivering satisfying content to users that keep them engaged and wanting to return to the app. The algorithm TikTok uses is complex in that it utilizes a large quantity of ranking factors. While it is similar to many […]
Click Through Rate in Different Industries
In the class, we examined how different slots on the web have different click-through rates by their priority. A higher slot usually will correspond to a higher click-through rate. Advertisers with a higher price per click rate will match that slot in the order of their prices. Putting the bidding we learned in class aside […]
Why Inflammatory Content Spreads Like Wildfire
Source: https://www.brookings.edu/blog/order-from-chaos/2018/05/09/how-misinformation-spreads-on-social-media-and-what-to-do-about-it/ The thesis of this article is that inflammatory articles are more likely to get clicks. As humans, we are drawn toward incendiary topics, sometimes whether or not it aligns with our beliefs. As we learned in the Web Search section of this class, articles and links that receive more clicks are more […]
Bayes’ theorem for accurate depression diagnosis
In the linked paper, the authors explore methods to measure and improve the accuracy of mental disorder diagnostic tests. As the authors explain, diagnosing a “normal” or healthy person with a mental disorder or failing to diagnose a mentally ill person as having a disorder can have severe impact on these individual’s lives, so psychological […]
Walmart Connect adds new second price auction feature on its ads business
Introduction of Walmart Connect’s procedure: https://www.channeladvisor.com/blog/marketplaces/what-walmarts-second-price-auctions-mean-and-how-to-win/ Other relevant articles about the news: https://corporate.walmart.com/newsroom/2022/03/30/walmart-connect-building-meaningful-shopping-experiences-between-suppliers-our-customers Advertisement is prevalent in our daily life, extending from traditional retail industries to the recent internet or even metaverse in the future. This blog focuses on how the biggest retailer giant in the US, Walmart, utilizes auction methods to enhance its advertising […]
Herd mentality: Are we programmed to make bad decisions?
Herd mentality: Are we programmed to make bad decisions? https://www.sciencedaily.com/releases/2014/12/141216212049.htm Research led by the University of Exeter has shown that individuals are heavily influenced by their neighbors, hindering their decision-making skills. Rather than relying on their instinct, people tend to veer towards being a part of a “crowd.” This behavior damages their ability to be […]
The Pros of Information Cascades on Twitter.
Information cascades occur more often than initially precedented. But to define this term, an information cascade is a situation in which several people make the same decision sequentially, disregarding one’s personal preferences. Often associated with “herd behavior”, this occurrence is quite common, especially in a society of growing social media and technology. Essentially, the term […]
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