Google’s PageRank
We learned in class about PageRank and how it works. PageRank is an algorithm that can rank web pages based on sites that it links to as well as sites that link to it. This is how search engines like Google decide what web pages to give when a user asks a question. This is […]
A Shift Towards Auction Standardization
The word “auction” typically brings to mind famous auction houses like Christie’s and Sotheby’s that attract many individuals interested in bidding for or selling priceless artifacts and artwork. While these famous auction houses seem to make auctions very distant from everyday life, there is one type of auction whose results the average person interacts with […]
Solving the Auction of Google Ads
When advertised websites come up on a Google search result, the ordering of these suggestions is far from random. Having an ad in a high spot in the ordering is infinitely beneficial for an advertiser because of the increased click-through rates it brings. Auction theory fuels many real-world concepts, including the seemingly unrelated market of […]
Google’s Everchanging Search Algorithms
Google’s complex algorithms are what make web searches beneficial to so many people in today’s world, and many users know that. However, one thing that I did not realize is that these algorithms can change on a daily basis, and even multiple times a day. The changes that occur daily are not typically ones that […]
Facebook Algorithms and Ranking
In this article, a former Facebook data scientist talks about their own experience in how Facebook designs and regulates their algorithms. Written around the time when whistleblower Frances Haugen came forward, there was the question about whether this time would be when Facebook was held accountable for its handling of the information that appears and […]