Real Time Bidding and its Auction Type
Source: https://www.nanigans.com/2017/11/06/real-time-bidding-an-overview-of-auction-types/#:~:text=Real%2Dtime%20bidding%3A%20Second%2Dprice%20auctions&text=Often%20in%20auctions%20the%20publisher,price%20floor%20will%20be%20considered. Real Time Bidding (RTB) is a relative new algorithm on digital ad market. It is an automatic advertising model that can complete the ad auction within 200 milliseconds. In other words, RTB happens in real time as the website is loading and completes when the loading is finished. How it works: The Real […]