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Google and Page Rank

Google and Page Rank

This article explains how the history of page rank and Google’s use of page rank. Page rank was created by Google founders Larry Page and Sergey Brin at Stanford University. It is an algorithm that gives each web page a score of importance regarding the quality and quantity of its links. 


History of Page Rank

In 2000, Google released Google Toolbar. Page rank scores were visible to everyone. 

In 2005, Google released a nofollow tag to limit Page rank flow.

In 2008, Google launched Chrome browser.

In 2009, Page rank score report in Google Search Console stopped.

In 2011, Firefox stopped supporting Google Toolbar.

In 2013, Page rank for Internet Explorer was updated.

In 2016, Google shut down Toolbar for the public. 

Google keeps Page rank private and uses it to rank pages for queries. 


The article explains ways to improve website page rank score.

First, optimize the quality of backlinks. Check links pointing to your website. Run backlink audit. Page rank flows between pages. Links from a hub page to your website improve the page rank of your website. Make sure that every page on the website is connected to at least one other page. 

Second, optimize internal linking. Keep the site structure simple by keeping every page 2-3 clicks away from the homepage. Use internal search to make browsing easier. 


The article explains the history and real-life examples of page rank. 

Good hubs are hubs that point to many authorities.

Good authorities are nodes pointed by many good hubs.

Improving the quality of backlinks means making the website a good authority. Page rank score increases if more good hubs are pointing to your website. 


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