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What to know about Google’s implementation of first-price ad auctions

https://digiday.com/media/buyers-welcome-auction-standardization-as-google-finally-goes-all-in-on-first-price/ This article discusses how Google will make a shift from second-price auctions to first-price auctions in the coming weeks as well as adding transparency features for publishers and ad buyers. Prior to the announcement, Google participated in second-price auctions. In the interim, demand-side platforms came up with bid shading (paying a price between the […]

“Your Instagram Feed is About to Have More Ads From Influencers”

Article: https://www.nytimes.com/2019/06/04/technology/instagram-ads-influencers.html  The NYT article entitled “Your Instagram Feed is About to Have More Ads From Influencers” published by Emily Rueb details the changes being made to  Instagram’s advertising strategy, which will manifest in more sponsored posts and advertisements from influencers.  The article mentions that Instagram, a Facebook-owned platform that promotes photo sharing and direct […]

Beyond PageRank: Harmonic Centrality

First proposed by Italian researchers at the turn of the millennium, harmonic centrality is a measure of closeness that is distance-based, not priority-based, as PageRank is. Essentially, the harmonic centrality of a node is the sum of the number of nodes it has at a certain distance divided by that distance. For example. if a node […]

Alan Turning and Googles PageRank Algorithm

Source: https://www.newyorker.com/tech/annals-of-technology/imitation-game-alan-turing\ This article from the New Yorker begins with a discussion of the movie “The Imitation Game”.  This movie is centered around Alan Turing and the work he did during WWII to break enigma.  Though the movie is focused more on Turing’s life and his work during the war, throughout his life, Turing had […]

Blog Post #2

https://www.whsv.com/content/news/College-students-to-protest-Starbucks-vegan-milk-fee-in-Richmond-562528061.html   According to the textbook, Game Theory is “concerned with situations in which decision-makers interact with one another, and in which the happiness of each participant with the outcome depends not just on his or her own decisions but on the decisions made by everyone.”    In this article, students in Richmond, Virginia are […]

An addition to Braess paradox, Induced demand – Adding More Capacity to Highways Increases Traffic

https://www.vox.com/2014/10/23/6994159/traffic-roads-induced-demand   In lecture we covered network traffic and the idea of Braess Paradox, where adding a path to a network to alleviate traffic can increase travel times throughout the network. A key element to Braess Paradox is the number of travelers in the network remains the same, it is paths the travelers take that […]

Link Analysis to Fraud Detection

Link analysis is a technique to analyze the relationship between data and entities by investigating how they are connected. Because of its sophisticated characteristics, it was considered for detecting the identity fraud, which relies on linking requests, such as IP address or Smart ID, together with their corresponding entities. By linking requests and entities together, […]

Game Theory of Stacking in Lineups

Hamilton & Romano: Equilibrium Assignments in Pairwise Team Contest Presh Talwalkar: The Game Theory of Stacking Matchups in Your Favor I play on Cornell’s squash team and our 2019-2020 season just began. This had me thinking about the lineup decisions our coach will be tasked with within the coming months. This decision can be described […]

How Does Tinder Work?

How does Tinder actually work?   Although the algorithms that lie behind Tinder are kept secret in order to stop copycat apps from appearing, I stumbled on this article that theorizes how Tinder might actually work. Upon reading the article I began to draw parallels between some of the theories and the content we have […]

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