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Google suggests that combining pages could make your site rank better

In this article, John Mueller, Senior Websmaster Trends Analyst at Google,  suggests that you should combine weaker, smaller web pages into a single page in order to increase the rank of your site in google’s algorithm.  His explanation for this is that if you have one page with more information as opposed to that information being spread out amongst different pages on the site, then most likely there would be a lot of links on your site all pointing to that one page with a lot of information. Since that page would have more links pointing to it (even though these links are from within your own website), it would have more Authority than the smaller pages would and therefore would be ranked higher.

This article relates very well to work we did in class regarding hubs and authorities , pagerank, and the overall ranking of webpages by a search engine. We learned that by the Authority update rule the authority of a page is equal to the sum of the authority scores of all the sites that point to the page. It therefore is intuitive that if a website has more pages pointing to it, it will have a higher authority score and therefore will score better in google’s algorithm.

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