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The Ad Market vs. Ad Blockers

https://mondaynote.com/ad-blockers-will-change-how-ads-are-sold-de87d6e7f124

An increasing number of people are beginning to use ad blockers. More specifically, younger users.

The reason for this increase is not the fact that ads are present, but rather how unbearable and suffocating they are. When it comes to companies buying ads, ad blockers don’t affect the prices because they have nothing to do with a slot’s value. However, slot prices do affect the way the ads are designed, which then leads to people getting ad blockers.

Slot prices lead to companies slacking off as far as ad design goes, which is why we get very nasty, annoying ads that we want to hide. The ad slot market affects what we see when we get on the internet and what we want to hide. Like we saw in lecture, some of these companies often pay based on clicks the ad receives. If we hide the ad, we will never click it. It all cycles back to design, ad blockers and revenue from the ad market.

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