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Majority Paradox

https://ncase.me/crowds/ This is an interactive article by computer scientist Nicky Case. It addresses the majority paradox. Imagine a network with 3 A-believers and 6 B-believers. Even though B obviously has the majority, you can draw a friendship network in such a way that every node/member believes A has the majority (a member bases his belief on […]

Spread of Behavior Through Social Networks (Blog Post 3)

Link: https://arstechnica.com/science/2010/09/why-a-school-beats-facebook-how-behaviors-spread-through-networks/   A 2010 study explores the relationship between the type of social network and how behaviors spread between people. Typically, people pick up certain behaviors and habits through observations and interactions with other people. There are typically two different types of social networks: “clustered” and “random”. There are some studies that show that […]

The Evolution of Google Advertising

Originally, Google allowed advertisers to pick a specific keyword that would make it so that their ad would appear on Google searches of that keyword. As we studied in class, advertisers can place bids on these keywords in order to determine which ad would go in which slot. Even misspelling of words had their own […]

Information Cascade in Elections

https://www.nytimes.com/2018/03/08/opinion/sunday/truth-lies-spread-online.html The spread of misinformation online has grown at an alarming rate since the creation of the internet. Many studies have analyzed why there is growth of false information everywhere and how to put an end to this. This was exemplified during the 2016 presidential election where fake news about both candidates surfaced all over […]

A Vaccine for Fake News

http://www.bbc.com/future/story/20181114-could-this-game-be-a-vaccine-against-fake-news The article that I chose to discuss is titled “Could this be the cure for fake news?” and is an article from BBC.com about how there might be a resolution for people who tend to believe in fake news. According to this article, there were recent research and experiments conducted on the spread of […]

Mass movements from information cascades

https://www.economist.com/democracy-in-america/2011/10/26/information-cascades The article talked about how information cascades cause mass movements in different social aspects. It first talked about Netflix for its distinction compared with other companies’ stocks. Netflix’s stocks kept rising which struck investors’ short interest. In a normal company with some kind of short interest, a falling stock price is met with shorts […]

Network Effects – Internet of Things Technology

We know of network effects that originate from widespread adoption of technologies that are compatible or interact with each other. Rise in Internet of Things, or IoT, technologies is another increasingly popular trend that reflects the power of network effects. Examples of IoT technologies range from consumer products, such as smart refrigerators, to smart city […]

Rise of nano-influencers

https://www.theguardian.com/commentisfree/2018/nov/14/rise-nano-influencer-brands-celebrities-youtube-instagram Since the rise of social media, companies and brands have increasingly used those with large followings on social media platforms to promote their products and services. This began with high-profile celebrities who were famous and closely watched even before having an online presence was so coveted. Eventually, as social media evolved, a category of […]

How ideas go viral in academia

A public release by the University of Colorado at Boulder describes how ideas spread and percolate within academia. The article cites that where the idea comes from, whether it be a big-name university or a state university, may affect the quality and “viralness” of the idea. For example, if an idea was conceived in a […]

Comment on Search Results

Link: https://economictimes.indiatimes.com/tech/internet/google-to-allow-users-to-comment-on-search-results/articleshow/66677956.cms http://gs.statcounter.com/search-engine-market-share Google Chrome now shows search result answers in the omnibox by default   Google recently has announced a new comment section for its search results. Just like social media platforms, users will read and like comments on Google search results. This comment feature influences page rank a lot. Businesses that rely on scoring […]

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