Benefits of advertising on snapchat
https://www.forbes.com/sites/forbescommunicationscouncil/2018/02/28/what-to-expect-when-you-start-advertising-on-snapchat/#6d8d113865e3
This article, written by a marketer who managed digital ads for companies including google and keepsafe, is about advertisements on snapchat. Snapchat ad prices have gone up drastically within the past few years. They have also added new ways of advertising: they now have snap stories for news and ads, ad filters, ad geofilters, and just ads that pop up after snap stories. The author discusses how snapchats demographics aim towards the younger generations but are also able to reach the elusive population of teens between 13-17 as well as those 18-35. She points out that the average user opens the app about 18 times a days. With so many users constantly using the app, advertisements are seen by millions of people.
In addition, advertisement on snapchat are special, they can be as creative as a geofilter with moving graphics and sounds, this can break the barrier to reach out to consumers. Users send these advertisements to their friends in snapchats and as a result, as discussed in class, when some people see their friends or others in their networks using a product or promoting something, they are more likely to do it themselves/use the product as well. The author points out that there is much room for snapchat to grow in their creativity for advertisements and remains optimistic.