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Page Rank and how it has evolved over time

https://www.link-assistant.com/news/page-rank-2018.html

 

This article goes over the life span of Page Rank from its simple beginnings to help Google become a powerful search engine to the controversy of its true effectiveness on ranking quote “better” pages. There is a discussion on the way that the links of that page could factor into the Page Rank algorithm and how people have found ways to exploit it in the forms of link farms and link spam. Despite the drawbacks, the author stands with the general intent of Page Rank as an important way to get the best search results. The article finishes discussing ways of optimizing the algorithm and how they can play out in the future of web searching.

 

In class, we went over the basic mechanics of the Page Rank algorithm and it was easy to see how this system could be exploited. Page Rank is certainly a very useful method of maintaining a search engine that will yield the best results for any given search but it certainly is not the best. The use and dependence of links creates paths for people to exploit the system and give some pages unfair advantages over others. Future algorithms would be better off with a more balanced structure to the weight of certain factors and how they go into the final rankings.

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