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Ad-blockers are good for advertisers.

In 2017, more than 70% of Google’s revenue came from the advertising industry. This revenue amounted to around 95.4 billion dollars. It would therefore be expected that the current ad block systems that are becoming more and more popular would significantly harm this income.

While it is true that Google targets their advertisement based on the consumer’s browsing history and interests, it can still be a nuisance to consumers who are now searching for solutions to avoid this problem. Ad-blockers work by recognizing tracking tools in website codes and preventing advertisements from appearing. They have the potential of increasing the speed of the web; nevertheless, there is also the chance that they would not only cause a loss in Google’s profits, but also harm advertisers.

The article I read on mediapost: https://www.mediapost.com/publications/article/317466/googles-chrome-ad-blocker-will-not-harm-the-adver.html

however, argues otherwise. Google has just implemented their own ad-blocker, which at first might seem contradictory to their goals, but in reality, might increase the value of their advertising slots while improving consumer experience. The goal with this project is to improve the quality of advertising and change the current negative feelings towards it.

Both publishing and advertising companies could benefit themselves from the implementation of this ad-blocking system since it will lead to an improvement in the digital advertising experience. It will encourage better relationships between publishers, advertisers and audiences due to more valuable content.

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