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Page Rank in Our Everyday Lives

One of the most widely used sites in our everyday lives, Google.com, uses PageRank when it comes to their search engine optimization (SEO). SEO is defined as a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine, which includes the popular search engines: Google, Bing, Yahoo and other search engines.

Contrary to popular belief, PageRank is alive and well and will always be used as one of the most critical factors attributing to a domain’s ability to rank.

In order to clarify, PageRank is an algorithm used by Google Search to rank websites in their search engine results.  PageRank is a way of measuring the importance of website pages. According to Google: PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.

I mention this to come to a very important decision in businesses. How important or valuable is your PageRank score on different search engines?

If Competitor A and Competitor B both have businesses in which they market apples. Then if you search the word “apple” in Google (or any search engine) and Competitor A’s link comes up before Competitor B’s link, then A has a higher PageRank score relative to B’s.

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