Skip to main content



How Close Friends Represent Information Cascades

Article: https://forbusiness.snapchat.com/l/it-it/blog/circles-of-influence-why-close-friends-matter-most-1/

As stated in the article, there is an undeniable bond between close friends. Close friends are often the driving figures that cause people to participate in the daily activities that they do. For example, the article elaborates on how your close friends influence the way you spend money and your buying habits. “93% of social media users say that they buy things that their close friends recommend.” In class, we learned that people often adopt certain behaviors from their friends and are heavily influenced in their decision-making by the people they surround themselves with. For example, strong ties will definitely influence someone’s immediate thoughts or actions, which is represented in the article, because people buy things based on what their friends suggest or recommend.

87% of people rank close friends as the most influential factor in their purchasing decisions. I find this to be very true, as when people are making decisions, they often look to strong ties for recommendation or advice on what they should do. The circles of influence involve your close ties, because they are the ones that you trust and will seek out when looking for advice.

Comments

Leave a Reply

Blogging Calendar

November 2017
M T W T F S S
« Oct   Dec »
 12345
6789101112
13141516171819
20212223242526
27282930  

Archives