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The Complicated World of Search Engine Optimization

Copyright 2017 - NS Marketing Inc

 

Here’s an interesting article on Search Engine Optimization (SEO) techniques:

 

5 SEO Strategies to Ditch in 2017

Based on the articles related to Search Engine Optimization, it seems like the practice is very important to people with websites, especially ones linked to a new or growing business. Each year, many news publications write articles advising businesses on how to optimize their websites for search engine rankings. Most of these articles claims to know the tricks to getting the best ranking. It is clear however, that the true algorithm is far more complicated than the “tips and tricks” the articles provide.

 

The Huffington post article recommends several things to avoid when trying to boost search engine rankings. The most interesting suggestion is ditching “Unnecessary Link Building”. The idea of including links in one’s webpage to boost rankings is directly connected to the idea of the Hub Update Rule and the general PageRank system. Traditionally, according to the article, websites would boost their Hub value by linking to arbitrary authority pages (i.e. Wikipedia). However, according to the article, it’s clear that while links still matter, search engines and ranking authority sites like RankBrain know the difference between fake links and relevant ones, and linking to a site with a high authority score doesn’t inherently help boost your site. This indicates that search engine ranking systems are far more complicated than what we’ve learned in class to date.

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