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The Spread of Fake News

Fake news and its ability to spread quickly on social media platforms such as Facebook has garnered a lot of attention recently. This article, discusses a study which focused on why fake news is able to spread so quickly. The researcher who worked on this subject, concluded that there are three factors that explain a […]

Strong vs. Weak Ties in Advertising

http://adage.com/article/guest-columnists/long-live-reach-buying-eyeballs-works/307490/ The article, “Long Live Reach: Buying Eyeballs Still Works If It’s Done Right”, by Brian Sheehan, discusses the pros and cons of broad reach advertising and how, in recent years, companies and advertising agencies have been switching to more targeted advertising options. Broad reach advertising became the norm in the mid-1990s with television viewership […]

Happiness Comes in Clusters

In the following article, the Rubin recommends readers several different tips and methods on how to lead a fulfilling and happy life. The first and foremost principle introduced in the article is that of triadic closure. She further confirms the research that a large proponent of happiness lies in forming strong relationships with several different […]

Applying Game Theory to Bitcoin Cash: To Sell or Not to Sell

The article, “The Myth of Bitcoin Cash: Understanding Game Theory”, was written in late July of this year regarding the applications of game theory to the then-upcoming split of Bitcoin called Bitcoin Cash. The article begins with the definition of Nash Equilibrium and a discussion of how to move a market to a higher payout […]

Amazon, Whole Foods, and the Quest to Dethrone Walmart

On June 16, 2017, the E-Commerce company Amazon and the upscale grocery chain Whole Foods agreed to a deal in which Amazon would acquire Whole Foods for over thirteen billion dollars. This was a bold move by Amazon, and it is rapidly increasing each company’s competitive edge. One on side of the acquisition, Whole Foods had […]

Using Network Algorithms on Metabolic Pathways

Link to Article Bioengineers are using computational algorithms in order to study the metabolic networks present in many microbes in order to create new high demand products, such as biofuels and pharmaceuticals. The scale of these network sizes are so large – millions to billions of nodes – that most traditional algorithms become inefficient to […]

Trump’s game theory strategies

How can we understand Trump’s election strategies through game theory? In the article “Here’s how game theory helps explain Donald Trump’s strategies”, Professor Steven Brams from NYU offers a rational analysis of Trump’s ambiguous and provocative strategies using game theory. Game theory is applied to “situations in which decision-makers interact with one another,” and each […]

The Price Is Right, the Travelers Dilemma and Markets

  Imagine a twisted version of the show, The Price is Right where you are matched with a partner. You are competing to acquire the most amount of money at the end of the game. Each round you are allowed to name the price of an item, and if you name a price lower than […]

Targeted Advertising and Strong Triadic Closure

This article describes targeted advertising, how it works, and what potential responses to it are. However, while it describes the mechanism in which Internet Service Providers and websites such as Amazon, eBay, and any other retail site can learn what you might be interested in, it does not go into depth on how algorithms determine […]

Harvard, happiness and Cornell

“The clearest message that we get from this 75-year study is this: Good relationships keep us happier and healthier. Period.” (a) These words, from Dr. Robert Waldinger of the Harvard Medical School, culminated one of the longest studies on adult human development. Dr. Waldinger maintained that his research (b) indicated that the more socially connected people […]

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