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Power Disparity in Pro League of Legends

I’m a pretty casual player of League of Legends, a game that boasts a playerbase of around 27 million players active daily. The game is played with 2 teams of 5 players each, and whoever makes it across the map and destroys the other team’s base wins. The game is also pretty popular as an […]

Examining the Effect of Small Businesses on Ad Inventory Prices

According to, ad inventory prices have been consistently falling for years. Ad age attributes this decline to the rapidly increasing amount of ad inventory with relatively constant demand. The author of this article implies that these trends lower the value each potential buyer places on a given ad slot. The author then details how […]

The Dark Web: Could it look like a squid?   The dark web has recently become a topic of interest due to news surrounding wikileaks and black market site, The Silk Road. In this article, presents two ways to conceptualize the dark web. First, imagine the entire internet to be three separate layers (surface web, the deep web, and the dark web). […]

Bayes’ Theorem in Healthcare

The general population has the perspective that medical physicians always have the correct answer to any problem – but can they really fulfill those expectations? As technology has advanced the medical field in the modern age, so has increased the plethora of tests and subsequently the need for correct test analysis. With the growing data to […]

Mergers and Acquisitions: When Is the Consumer Harmed? According to the Wall Street Journal, the month of October was a busy one for corporate mergers and acquisitions, with a record number of agreements between companies to that end. Many of the proposed mergers (especially the bigger ones) have been challenged by regulators, and will probably not go through. Mergers and acquisitions are […]

Pandas helped save PageRank

Google has revolutionized the way that we use the internet. Its name has joined the tanks of Advil, band aid and kleenex as becoming synonymous with the industry they inhabit, to the point where i never hear the term search engine anymore, rather just “google it”. A key part of googles dominance was the PageRank algorithm which […]

Real Time Bidding

Advertisers sometimes struggling with generating a good ROI in their marketing budgets that go towards online advertisements. Often, the clicks that they receive on their ads do not correspond with their target group that would be more willing to purchase their product. A solution that would solve this problem is Real Time Bidding. Real Time […]

The New Tailor Ads

Everybody knows about Google. Google is one of the largest internet companies in the world and also the largest and most powerful search engine that is just essentially to people’s everyday life. Throughout the course of this semester, we learned about search engines, the mechaisisms behind it, and the ways that it generates revenue through […]

Google’s 200 Different Factors for Ranking Search Results

PageRank has been around since 1997, when it was developed by Larry Page at Stanford University. As we learned in class, PageRank is used by Google Search to determine the most valuable pages based on given search terms, and return links to those pages through the Google search results page. In 2000, Google provided a new […]

How does Google Rank its Ads?

How does GoogleAds determine where to place each interested advertiser on a page? For the purpose of our class, we simplified Google’s strategy by considering solely the quantity of an advertiser’s bid. In reality, an advertisers’ bid alone does not determine its overall rank; rather, Google evaluates ad rank using a simplified formula, quality score […]

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Blogging Calendar

October 2016