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Are search engines gender biased?

Google image search uses PageRank (despite Google’s plan to phase out of public page rankings over the next few years) and web mines to determine content that you would want to see most. Keywords, timing, the importance of a page and origin of the search are all important in determining what will appear on screen. […]

H-index and How Influential a Researcher is

When citing research papers, an important factor to note is how influential the paper that you are citing is. How do we measure how influential a research is? This blog, “Explainer: what is an H-index and how is it calculated?” explains that the h-index is used as a metric for indicating how productive and influential […]

Calculating Internal PageRank

Google’s well known PageRank algorithm is used to decide what decide which pages should be shown in search results. PageRank heavily weights incoming links as a feature to determine a good result. Thus having many incoming links to a page is critical for that page showing up highly in search results. This article discusses steps […]

Changing Dynamics of Ads

In class we learned about a special type of market regarding online ads. This involved advertisers bidding for spots on webpages that lead to peaks and valleys of prices paid for ad spaces. Most of the values that advertisers assigned to various ad spaces was the viewability of the ad real estate. However the bids […]

The Chemistry of PageRank

http://www.extremetech.com/extreme/118419-applying-googles-pagerank-algorithm-to-the-molecular-universe   A chemist at Washington State University adapted the PageRank algorithm to describe molecular bonding rather than different web pages. Instead of describing the links between the millions of webpages, it describes the shapes and interactions between different molecules, or molecular structure. PageRank is described to show how a link from a more noteworthy […]

Complications in Digital Advertising

The advertising industry is an enormous market, with companies investing very large sums of money into their advertisements, and websites such as Facebook and Google earning billions of dollars from the ads that they host. However, a recent article from The Washington Post explains that there are multiple complications that arise from digital ads. The […]

The Art Of The Google Bomb

10 Greatest Google Bombs of All Time What are Google Bombs? Over the past decades we as individuals have become increasingly dependent on google and other search engines to find everything from scholarly articles on topological invariant and their role in condensed matter physics to the newest Ken Bone or Harambe meme.  Our increasing dependence […]

Google? More Like R.I.P.-PageRank-Google

After learning about Page Ranks, I was curious as to how Google was implementing page ranks into their search engines. As a result, it seems that the page rank system for Google will soon be disappearing. For Google (and like for many search engines), how it works is the pages will appear by their page ranks, with […]

A Novel Algorithm: the “Bi-PageRank-HITS” Algorithm

In class, we discussed the HITS algorithm developed by Professor Kleinberg at Cornell University. The HITS algorithm stands for hyperlink-induced topic search algorithm, a link analysis algorithm that rates Web pages. It assigns two scores to each page: its authority, the page people were originally seeking, and its hubs for the query, the high-value lists. […]

Space Communications Networks

The beginning of the Space Race in 1955 between the United States and the Soviet Union initiated efforts to explore and, in some sense, conquer the solar system. Sixty years down the road, the product of such efforts have led to many extraordinary developments. A couple of these developments are artificial satellites (e.g. GPS satellites, […]

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