Google’s “level of trust” in a business & PageRanks
In class, we discussed Google’s employment of the “PageRanks” algorithm, which essentially sorts competitors, and indirectly endorses businesses based on their online presence. In the article, Does Google Trust Your Business? The author discusses potential ways to improve your online presence to give way to a more lucrative business. Even if you have good success in the real world, Google doesn’t register this, and only displays PageRanks based on online presence. Hub pages will sort through all competitors and add to the Rank score to the more popular pages. This article discusses potential methods to increase a business’ PageRank. In class, it was discussed that being on the first page of results is imperative if one were to look up businesses in an area. “Locksmiths in Ithaca”, could sum to a total of 11 businesses.
In a sense, this system can be informally referred to as Google’s “level of trust” in a company. Spam scores and domain authority are tools used on unaffiliated, third party websites to check a PageRank score. The former is an indicator that would tell you if there are any red flags (spam) on your webpage, where spam is generally viewed as non-trustworthy. Domain authority can be useful for a growing business because it would allow you to see a score (between 0 and 100) for your homepage. More importantly, these are all estimations, not the actual raw data Google utilizes for their search results.
The article goes on to talk about comparing your business to competition. One point that was strongly emphasized was to increase the social presence of a website, by means of branching out online and creating more links to your business. There exists an abundant source of user-based reviews for businesses, such as Yelp, and Google reviews, to name a few. Likewise, generating more links to your website will spread your presence and generate a higher PageRank, being that more links are connected to your business. In class, the sum of the PageRanks on one node divides evenly between its constituent branches. Theoretically, this point makes sense. If more than one node are directed to one page, this increases its popularity and, as a result, PageRank status. Other uses of this algorithm have been extended to social media. Personalized profile PageRank, for example, is utilized by Twitter to allow it’s users to search for recommended profiles to follow.
http://www.business2community.com/seo/does-google-trust-your-business-01346083#WfDVqoa5R6MI6iCo.97