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Rethinking pay-per-click as big prices hit advertisers

Article: http://www.digitaljournal.com/article/335149   In Google’s current Adwords system, an advertiser will select a set of keywords for his ad, and will only pay when the ad gets clicked. Paul Wallis, however, argues that this approach may be unpredictable, and unfair to small businesses as well as to the web pages selling ad space and that, […]

Googles Use of Auctions

Google has an interest in getting various groups involved when selling something related to their brand.  The high demand of the product is what causes the price to rise, which is why it’s advantageous for Google to use Auctions.  In 2004, Google.Inc shocked the investment world by selling IPO stock for their company via Dutch […]

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