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The xx album creates a social network of its own

This month, the band “The xx” released their second studio album, Coexist.  To celebrate the release of the album, and to track listeners across the world, the band set up a website to display how the album had traveled between listeners around the world.  The band uploaded some of their music to a website and gave the link to a single user.  Over the next week, they tracked how the website had been visited in the form of a graph.  The experiment can be found here: http://coexist.thexx.info/?referrer=5234f307-2292-42dd-ada2-3ea1d34779c9

This is an excellent example of graph theory.  Information was given to a single person, and was represented by a node.  Each time that user referred the link to another person, that person was represented by a node on the graph, and the two were linked by an edge.  Through this process, a sort of social network was created on a massive, world-wide scale.  This experiment can be used to track how information passes across the internet, and as an example of graph theory and social networks.

-Phanner

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