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The success of a venture lies in who they are connected to

http://www.nytimes.com/2012/09/19/business/media/barry-diller-and-scott-rudin-form-e-book-publishing-venture.html?_r=0

Barry Diller, Frances Coady, Evan Ratliff of Atavist and Scott Rudin have joined together through Atavist for a new venture into the e-book market. The endeavor seems precarious when they have to contend with such giants as Amazon, which has the largest foothold in the market. But that is not to say they have no chance, it’s a serious venture and now has a some serious backers to go along with it. But Brightline’s (the name of Atavists new venture) ace in the whole isn’t the money they bring to the table.

Brightline’s main advantage lies in the fact that it’s leaders have their fingers in many media related fields. As we’ve discussed in class their are dense areas of any connectivity web, and having access to these nodes in turn provides access to the shortest path to everyone else in the web. As a result Brightline’s true value lies in that they are perfectly poised to spread through this web, they have a strong foothold in this market, even if it is a small one.

Thomas Berg

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