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Twitter Lessons and Game Theory

In this article titled “9 Twitter Business Lessons From Tennis Pros”, the author talks about how Twitter can be best used to endorse and improve businesses.  Each of the nine lessons are taken from different professional tennis players, and interpreted as strategies for businesses.  For example, lesson number 1 is taken from Novak Djokovic’s twitter called “multitask”.  Novak uses multiple social networks, but links them all to each other so any time he publishes something on one of his networks, it is also posted to his followers or fans or viewers on other sites.  Next, Rafael Nadal “Scoops His Fans” by giving them the first read and breaking news on events in his life (such as his withdrawal from the US Open in this article).  Other lessons include “Speaking Your Truth” which means to deliver your message in the style and “voice” of your company or brand, not just in “sales pitch” terms.  “Integrate” is another strategy for businesses, which calls for sharing other forms of media through twitter, such as videos, pictures, news articles, etc. “Lead By Example” is a lesson in which Andre Agassi is used as an example to show how he communicates his true message and to set a leading example of excellence to his “followers”.

Twitter can definitely be used as for Strong Triadic Closure.  When someone (A) follows two different people (B&C) who do not follow each other, strong triadic closure can happen through A’s interactions with either B or C.  If A “retweets”, favorites, or replies to B’s tweet, than C can see that interaction and may be interested in what B has to say.  Through this they may end up following each other, satisfying the Strong Triadic Closure Property.  In the article, one of the lessons they talk about his interactions and response to fans.  Say a major clothing brand was using this lesson and interacted with someone who loved that brand.  This interaction might spread through the fan’s friends and create more people to “follow” and become interested in the brand.  There are many other instances where  this principle can be applied to twitter and these lessons.  I would say in this article, it shows how twitter very much relates to game theory because it is teaching businesses and companies how to strategically use twitter as a social network to impress followers and gain interest in their product or company.  The company has to figure out the right way to go about getting people’s attention and creating the right message to send out about their company.  All of the 9 lessons talked about in the article show how Game Theory works to figure out what the right move is and how to out-play the competition.


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