Using e-mail templates will permit more rapid turn around time for e-mail development.
Please use existing templates created by the Email Marketing team. These templates have been validated to work across multiple platforms. If you create your own template, there may be issues with mobile devices and email software applications. The ITSG and the Email Marketing Team may not be able to address issues with emails created outside of vetted templates and may not be able to retrieve these types of templates if deleted.
Please only use content blocks (small portions of code) that were created by the Email Marketing Team
Emails must be previewed before they can be sent to all planned recipients. Please be aware that not all functionality is included in a preview. Also the preview content may be impacted if a preview is forwarded to another person.
The suggested approach is to NOT create your own templates, but to create an email from a template every time. An additional option can be re-using an email created earlier from an approved template. Re-used emails should always go from the original email, do not modify an email, reuse it to form a new email, modify that email, then re-use the modified email. iModules has seen that technique result in failed emails.
Image cropping tool
Use this image cropping tool to enlarge, reduce, and crop your images before submitting your email request form. This tool has predetermined image sizes that aligns with all of the iModules email templates. There are a variety of banners, single/multiple headshot options to choose from.
We have recently created an email naming tool to ensure consistency of the names of each email in iModules.
The consistency of email names in iModules will make it possible for the email communications team to sort and report on data as a whole for AAD.
Starting April 30, every iModules email creator must use this tool to create the names of their email.
To help illustrate this function see the attached PDFs.
HOW TO USE THE NAMING TOOL:
Step 1 – open the naming tool: https://tableau.cornell.edu/#/views/EmailMarketingTools/CampaignNameCreator?:iid=4
Step 2 – select your department name (if yours is missing, please contact me)
Step 3 – enter your netid
Step 4 – enter your desired description about your email
Step 5 – enter the date your email will be sent
Step 6 – Click on the FINAL NAME and copy the title
Step 7 – In iModules, open the Email Details Page
Step 8 – Enter your EMAIL FINAL NAME in the Email Name box
Step 9 – Save
Email template colors
Cornell Red = #b31b1b
Gray body text = #666666
Black footer = #141414