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2011 Workshop

April 18-19, 2011 Workshop

Meeting Outputs:

  1. An evaluation framework and metrics for peer learning models in the Northeast (building upon work at the 2009 Peer Learning Symposium held in MN and the 2010 Forest Resources Education for Municipal Officials (FREMO) meeting in MA; see for more background)
  2. Publication and contribution to interactive website (to share information) summarizing “best practices” (communication skills, metrics used to evaluate effectiveness, how to document the effectiveness, case studies, short and long-term aspects of evaluation) for peer learning models in the Northeast

Meeting Outcomes:

  1. Outreach professionals, agencies, and organizations will have more effective peer outreach communication and evaluation strategies. 
  2. Outreach professionals, agencies, and organizations will be informed and inspired to
  3. Bringing together the community of peer outreach professionals and leaders in the region. 

Meeting Audience:

This workshop was aimed at those that run woodland owner outreach programs with peer to peer learning/communication components (i.e. program managers, directors), key peer volunteer leaders, and those organizations and agencies (i.e. landowner associations, agencies, Cooperative Extension) interested in growing peer to peer outreach and communication programs. 

Meeting Location(s):

  • Cornell Lab of Ornithology, Ithaca, NY
  •  U.S regional meetings held simultaneously in Alabama, Michigan, New York, and Oregon.

Meeting Sponsors and Planning Committee Members:

Cornell University Cooperative Extension, New York Forest Owners Association, New York State Dept. of Environmental Conservation, Penn State University School of Forest Resources-Cooperative Extension, American Forest Foundation-American Tree Farm System, Audubon New York, U.S. Forest Service

Workshop Presentations

The following are pdf versions of the presentations presented during the workshop.
Allred Presentation
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Metrics: Measuring and Reporting Outcomes of Peer Learning Shorna Allred, Ph.D., Cornell University Cooperative Extension and Human Dimensions Research 513k
Butler Presentation
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Communication and Social Marketing for Behavior Change: Examples from Tools for Engaging Landowners Effectively Brett Butler, Ph.D., Research Forester, U.S. Forest Service and Family Forest Research Center 821k
Colson Presentation
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Applying Lessons Learned from Peer Outreach in Public Health to Environmental Behaviors Paul Colson, Ph.D., Project Director, Peer Advanced Competency Training Project, Columbia University and Harlem Hospital 704k
Keuper Presentation
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Research Findings on 5 Models of Peer Learning Networks Amanda Keuper, University of Minnesota 4414k
Sagor Presentation
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Overview of the Woodland Owner Networks project, Research on Social Networks and Peer Learning Eli Sagor, Extension Educator, Forestry, University of Minnesota Extension 1442k
Tedrow Presentation
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Research on the Effectiveness Of Peer Education Initiatives Virginia Tedrow, MPH, Coordinator, Evidence Project, Johns Hopkins Bloomberg School of Public Health 510k
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