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Cornell research is growing the hard cider industry in New York

Gregory Peck, assistant professor of horticulture, tags apple trees as part of a research trial at Cornell Orchards.

Gregory Peck, assistant professor of horticulture, tags apple trees as part of a research trial at Cornell Orchards.

Cornell Chronicle 2018-05-15:

To say that hard cider has been making a comeback is an understatement. In the U.S. alone, the hard cider market has increased more than 10-fold in the past decade, with sales reaching $1.5 billion in 2017. And Gregory Peck, assistant professor of horticulture, has been paying attention.

Taking advantage of this upward trend, Peck has been tapping cider’s full potential to grow New York state’s apple market. Now he’s at the forefront of a hard cider renaissance.

“The industry has been booming because cider producers are innovative,” Peck said. “Consumers want to experience something different in their food and drinks. Cider has a rich depth of flavor and range of products that appeal to a large and growing consumer base.”

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