In recent years, a new wholesale markets such as food hubs, online marketplaces, restaurants, and grocery stores have begun recruiting regional products from small to mid-sized farms. Could these emerging wholesale markets be right for you?
Find out at the Small Farms Summit on March 12, 2014 from 9:30am – 3:30pm. The program, Beyond Direct Marketing: Exploring New Ways to Sell, features small farmers’ perspectives on the pros and cons of selling wholesale. Farmers who have made a successful switch to a new wholesale market will reflect on their decision-making process, benefits and challenges, costs, and infrastructure needed. Farmer speakers will also address how well the new market meets their goals, values or other lifestyle preferences.
After sharing lunch, you’ll have the opportunity to join fellow farmers from your region to swap ideas about specific wholesale marketing opportunities in your area. This interactive ‘wholesale market mapping’ activity will result in generating regional needs for projects that the Cornell Small Farms Program may fund over the next few years.
The meeting is free to attend and lunch will be provided. It will originate in Ithaca and participants in six other locations (Newark, Voorheesville, Kingston, Canton, Ellicottville, and Riverhead) will participate via videoconference.
More information and online registration.