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Stewardship Guide

Giving Day Acknowledgment and Stewardship Instructions

Our goal is to convey appreciation and tell giving stories, without sending too many messages. There are no hardcopy acknowledgments for Giving Day except for deans and directors letters, and a Presidential letter at higher levels.

  • Certain gifts are flagged with a Giving Day code so appropriate language may be added
  • Language is added to Presidential acknowledgments by Donor Relations. Colleges and units should add their own copy in addition to the language shared by Donor Relations.

GaveGab electronic receipt

  • One receipt is sent per transaction
  • Donor Relations took the lead on the message, which is detailed below and very similar
    to previous messages
  • One high-level signatory, Fred Van Sickle, who also signs the regular electronic receipts
  • From line is “Cornell University”

Coordinating other e-acknowledgments

  • A general thank you message will be sent on March 13
  • Colleges and units, etc. should acknowledge Giving Day donors electronically no later than three weeks from the day final gift data is received

Thank you video

  • A thank-you song will be displayed upon completion of the gift transaction

Student written thank-you cards

  • Part of the university-led campus event will include a place for students to write a thank you to donors in exchange for swag, food, etc.
  • Donor Relations will assist in this effort with guidance from the Giving Day team;
  • The thank-you will be a personalized postcard to Giving Day donors
  • If your college or unit plan on sending student written thank-you cards please let Rob de la Fuente (rob.delafuente@cornell.edu) know so we don’t send two cards to the same donor

GaveGab electronic receipt copy

Note: Rather than the university seal or a picture we will use the Giving Day logo

From: Cornell University
Subject line: You have made a gift to Athletics and Physical Education

Body:
Jen, thank you for your Giving Day gift!

Your generosity today creates many life-changing tomorrows, here at Cornell and across the globe. Giving Day allows thousands of supporters to potentially reach millions of lives and make countless dreams come true for Cornell’s students and faculty.

Thank you for choosing to make a difference today. Follow results or make a gift to another area at givingday.cornell.edu.

Please find your official receipt for tax purposes below and thank you again!

Best regards,
Fred Van Sickle
Vice President, Alumni Affairs and Development

Your donation receipt
Donor: Jen Kwiatkowski
Date: March 12, 2020
Amount: $25.00
College/Unit: Athletics and Physical Education
Designation: Men’s Ice Hockey

This receipt is the university’s official acknowledgment of your gift whereby we certify that no goods or services were provided. The Internal Revenue Service requires proof of gifts of $250 or more, other than a canceled check. Since gifts to Cornell University constitute a proper deduction under Income Tax laws, you should print or save this letter as proof of your gift. The IRS recognizes Cornell University as a nonprofit organization. IRS Code: Section 501(c)(3) Tax Identification Number: 15-0532082. If you are a Canadian donor, this receipt represents an official receipt for income tax purposes. Please contact givingday@cornell.edu or call 800-279-3099 for questions concerning this official gift receipt.

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