Heather and I have been out visiting berry farms for the past two weeks and we are right in the middle of blueberry and spotted wing drosophlia (SWD) season so this month’s Smart Marketing article from the Dyson School looking at the economics of exclusion netting in organic blueberry production was very timely.
Tag: research you can use
Too much of a good thing? Simplifying your tasting room information could increase sales.
A 2012 study by the Dyson School looked at how descriptions on tasting sheets influenced wine sales in tasting rooms.
Using Point of Sale Data from Markets to Improve Returns
Are you using point of sale (POS) technology, like Square, in your market? With some forethought you can set up your system to not only take credit card sales and track your revenues, but also to collect data that you can use to improve your returns. Grocery stores, with the adoption of barcode scanners, use Read More…