A 2012 study by the Dyson School looked at how descriptions on tasting sheets influenced wine sales in tasting rooms.
Tag: marketing
The Bottom Line No. 5
In this issue: Resilient Food Systems Infrastructure Grant now open for applications. USDOL is focusing on heat-related hazards this season. Agritourism Survey. The US House and Senate have released versions of the Farm Bill. COVID-19 changes to tasting rooms can have lasting benefits on the bottom line. Crop Insurance premium estimator. Organic Certification Grant and Apple Marketing Order grant to increase sales and utilization of NYS apples. Upcoming programs.
Using Point of Sale Data from Markets to Improve Returns
Are you using point of sale (POS) technology, like Square, in your market? With some forethought you can set up your system to not only take credit card sales and track your revenues, but also to collect data that you can use to improve your returns. Grocery stores, with the adoption of barcode scanners, use Read More…
The Bottom Line No. 4
In this issue: DOL minimum salary increase for ‘exempt’ positions effective July 1! New federal Final Rule for H2A labor protections take effect on June 27. Point of Sale data can help you improve your returns at markets. Cornell Ag Workforce Farm-Provided Housing guide is available. USDA-FSA farm storage loans and upcoming programs
Cornell Webinar Series Research on Customer Spending at NY Farmers Markets
Do you sell at a farmers market or your own farm store in New York? Are you interested in getting assistance with using and analyzing point of sale data to boost sales and revenues? Matt LeRoux and Todd Schmit at Cornell’s Agricultural Marketing Research Program are working with NY’s farms to collect data using POS Read More…
Nourish New York – Now a Permanent Program in New York and a Market for Wholesale Produce
Elizabeth Higgins, Extension Associate CCE Eastern New York Commercial Horticulture Program At the end of 2021 Nourish NY became a permanent program in NYS Ag and Markets Law1. The law requires the NYS Department of Agriculture to facilitate a connection between farmers and food banks to ensure that New York State agricultural products (dairy, fruit, Read More…
VERY IMPORTANT Survey for Berry Farmers!
The 2022 Berry Pricing Survey helps berry growers understand where they are in terms of pricing relative to other farms across the state. Responses can be totally anonymous and will always be confidential. Please participate while the information is fresh in your mind. 2022 Berry Pricing Survey We want to invite you to participate in Read More…