The US Vegetable Laboratory in Charleston, SC received a visit this past August from Secretary of Agriculture Sonny Perdue, who toured the facility and expressed his support for agricultural research, including the Eastern Broccoli Project.

The clip below, from RFD-TV via YouTube, shows some highlights from the tour. Our colleague Mark Farnham, who heads the broccoli breeding program at the Lab, appears in several shots. Quality trial leader and Clemson CREC Research Scientist Brian Ward supplied the broccoli seedlings and rating charts shown at 1:31, and Ward can be seen discussing the project with Purdue at 2:02.

All three Eastern Broccoli Quality trial plantings in Maine are in the ground and have held up well in the face of changeable conditions this summer.  The trial is running at Highmoor Farm in Monmouth, Maine.  Transplant dates were June 16, June 27, and July 19.

Rainfall is again an issue this year.  From May 14 through August 16, the farm received only 4 inches of rain, about a third of the average amount. Fortunately, soil moisture was very high at the beginning of the season, and each planting has been drip-irrigated twice.  Trial leader Mark Hutton reports that the quality of the trial is excellent.

The Quality trial was open for observation during a late July field day at Highmoor Farm.  Thirty vegetable growers viewed the plots. The group also included the director of a regional produce distributor interested in expanding the quantity of broccoli procured from small to medium size New England farms.

Evaluations of broccoli in the first planting began on August 1.  Many of the entries in that planting are now past maturity.  Broccoli in the second planting should be ready for rating from late August through early September.  Broccoli in the third planting is expected to produce mature crowns by mid-September.

(originally posted on July 18, 2017)

Broccoli crowns began appearing in North Carolina Eastern Broccoli Quality trial plots in late June.  In mid-July, evaluations of hybrids in that planting were about 90 percent complete, while broccoli hybrids in the second planting (transplanted on June 12) were just beginning to show signs of heading.   A third planting went in the ground on July 10.

The season in Western NC started out hot, then turned cooler in late June.  Summer heat and humidity returned in July.  Some Alternaria and secondary fungal infections related to minor insect damage have been noted but managed.

The limited amounts of seed available for new hybrids means that Quality trials plots are necessarily small.  To achieve results that are representative of  performance, plots of 15 plants per hybrid are replicated three times per planting, with three plantings per season happening at each  Quality trial location.

Carol Dong, Graduate Research Assistant with Miguel Gómez at Cornell University, recently visited broccoli growers and food hubs in southwest Virginia to collect information on local production and postharvest practices and costs.  She was accompanied by Agricultural Consultant Wythe Morris, who helped put together the itinerary, and Virginia Tech Extension agent Ashley Edwards.

Despite some challenges, the growers in Southwest Virginia are optimistic about broccoli and consider it an attractive crop.   Dong learned about cultural practices and cost drivers in the region and will use the information to update crop budgets developed in 2012.  Labor costs have increased, but that expense has been offset by a decrease in the cost of diesel.  The overall cost of production is not expected to be significantly different than it was in 2012.

At the Southwest Virginia Farmers Market and Appalachian Harvest, Dong observed various cooling technologies related to her work on cost efficiencies and supply chain optimization.  Top icing and refrigeration are commonly used for cooling the broccoli in the region.

The Eastern Broccoli blog and website are getting a fresh look!  While the new appearance is already evident,  updates to the content will take a bit longer.  Key resources are still available on the site.  Please let us know if you find broken links or are unable to locate specific pages.

The last planting of the season is starting to head in Hastings, FL, a major winter-production region for Eastern broccoli. University of Florida Prof. Lincoln Zotarelli is running both Quality and Yield Trials in Hastings so adaptation to this production system is addressed Continue reading Spring broccoli in Hastings, Florida →

Hurricane Matthew brought ten inches of rain to two of our research locations. Both Hastings, Florida and Charleston, South Carolina were in the heaviest rainfall zones. Continue reading Southeast broccoli sites survive Matthew deluge →

Producers Rebecca Davis and Matt Toder of NBC Universal visited our trial site in Geneva to film a segment for their new feature on The Future of Food.  The future does look bright for broccoli! Thanks for making us part of the story.

The Eastern Broccoli Project was successful in its renewal application, so we are moving ahead for another five years. We were awarded two years of funding and approved for an additional three years. Thanks very much to all the collaborators who made this such a high-ranking application, and to the USDA-NIFA Specialty Crops Research Initiative for funding it.
As we ramp up activities during September, you will see more news on this blog.

That young children dislike broccoli is a commonly held assumption. Many parents know that is entirely untrue, as their small children gobble up the little trees with abandon. USDA offers consumption statistics that help inform this question. It turns out that young children, both boys and girls eat nearly as much broccoli among their vegetables as adults to. The drop occurs with teenagers, particularly boys. Young women start eating broccoli sooner than young men, but it becomes a larger part of their vegetable consumption as they get older.

The statistics also show the broccoli consumption is similar among low income, mid-income, and high income consumers. There are small differences in total vegetable consumption among income groups, but not enough to support the common impression that low income consumers are not getting vegetables.
Broccoli consumption is also consistent among weight categories. There is little difference among consumers who are healthy weight, overweight, or obese. Notably, obese children eat slightly more broccoli than their lighter counterparts.

Broccoli is a large share of cooking vegetables e

ven though it constitutes only about 4% of total vegetable consumption. The majority of vegetable consumption (58%) constitutes tomatoes and potatoes, And much of the rest (26%) are salad vegetables. Cooking vegetables constitute the remaining 16%, so broccoli share of those is significant.