Recent prices in the east

An individual grower may see price offers that seem inconsistent. While wholesale broccoli prices vary greatly among markets and with time, terminal market prices can provide a view into what is going on regionally.

The price has had a floor around $15 per box in recent years, with unpredictable spikes. Most eastern growers find $15 a break-even proposition and need a higher price to justify raising the crop. Selling continuously to catch the spikes is one way to obtain a higher average price.

Terminal market prices in the East. Mean value for all Eastern terminal markets for crown-cut broccoli. Source: USDA AMS Market News

In 2016, prices remained low throughout the year. It was a tough year to expand production. Fortunately, prices recovered in 2017.

For more see our Wholesale Prices page.