An individual grower may see price offers that seem inconsistent. While wholesale broccoli prices vary greatly among markets and with time, terminal market prices can provide a view into what is going on regionally.
The price has had a floor around $15 per box in recent years, with unpredictable spikes. Most eastern growers find $15 a break-even proposition and need a higher price to justify raising the crop. Selling continuously to catch the spikes is one way to obtain a higher average price.
In 2016, prices remained low throughout the year. It was a tough year to expand production. Fortunately, prices recovered in 2017.
For more see our Wholesale Prices page.