2550 Design Strategy & Management

DEA 2550 Design Strategy & Management

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How can design play a role in an organization’s success in the 21st century?  This course will introduce students to facility planning and management, as well as present an overview of design thinking as it is applied to the function of the organization. We will look at a diverse range of strategic design applications including branding, organizational culture, user experience, scenario planning, workplace strategy, operations, and maintenance.  A series of guest lectures from leading practitioners will provide a framework for the class.

Learning Outcomes

Outcome 1: Students will develop a clear understanding of the different roles and disciplines involved in the design, business, and management.
Outcome 2: Recognize the strategic and tactical value of design opportunities in business and develop the ability to apply design skills to solving 21st-century organizational challenges.
Outcome 3: Identify FPM’s key role in organizational success, demonstrate the phase of FPM, and identify the skills needed to deploy them.