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Boutique Hotels In Bangkok

Boutique Hotels are usually operated and run by individual owners. Generally, they are seen as lifestyle and luxury hotels.  Boutique hotels are often located in the urban centers of big cities and cater to the more individualistic traveler that appreciates more eclectic design styles.

Total Hotel Boutique Hotel New Boutique

84

32

10

38%

31%
* STR Response Report _spet.28 2011

 

Like many international chain hotels, boutique hotels are also becoming trendier and growing in Asia. Some people prefer boutique hotels rather than chain hotel because of their individuality. When it comes to choosing one, various reviews about boutique can be found in social media and travel sites such as TripAdvisor. For example, Top 10 boutique hotels in Bangkok and Boutique hotel reviews.

 

Among 84 hotels in Bangkok, 32 hotels (38 %) can be considered boutique.  Out of the 38 hotels, 10 opened after 2007 and are considered as new constructions. Also, 9 out of 10 are located close to one of the busiest boulevards called Sukhumvit. They also tend to be located in the business districts and shopping malls around the city.

 

Economy Class

Midscale Class

Upper Midscale Class

Upper Class

Upper Upscale

Luxury Class

Total

1

5

11

7

6

2

32

3%

16%

34%

22%

19%

6%

 

AS the chart shows, 81% of boutique hotels are at least upper midscale class or better.

 

1 sample of boutique hotel in different area.

LUX & LUXX Boutique Hotels Bangkok 

 

LUX and LUXX boutique hotels of Bangkok are a good example of a boutique hotel that has a limited number of rooms that have their own style and design. The thing that is different is that they are not located in the busiest boulevards of the city. This in turn helps them charge lower rates than their competitors. It also helps them cater more to the customer that values their quiet time away from the traffic.

 

What makes boutique hotels different from chain and larger hotels.

1. Personalized service

2. Unique art decor

3. Targeted for longer stay customers  (week, month for special rate)

4. Location in city centers

5. Quiet and personal space

6. Free Wifi

177 thoughts on “Boutique Hotels In Bangkok”

  1. Caco –

    Interesting. I can understand the allure of boutique hotels, because . . . obviously, as you’ve stated, they are unique, and offer a different luxury experience from other hotels. I am kind of interested in the pricing of these hotel stays compared to other luxury and upper-scale hotels though. Do these hotels fall under the scope of “affordable luxuries” in Thailand? Or are they mostly targeting the upper class, wealthy tourists and businessmen that travel through the country?

    Just curious about what market segment these hotels are targeting.

    -Maria

  2. This is an interesting post. I mean since The Sukhosol is considering going towards a more lifestyle inspired positions this post really gives an insight into who the competitors are. I am also surprised to see 38% of all hotels being Boutique … I think the leisure destination perception of Thailand must be playing a big part in the designing process. I guess a lot of hotels seem to want to balance the leisure and business hotel concepts, and personally going the Boutique way is an interesting solution to finding that balance.

  3. Very interesting post Caco. For the choice to go Boutique hotels, I was wondering whether or not this could be a choice or restriction to lands or existing buildings. As a city becomes more and more developed, the cost of acquiring land and building would also rise. As a result sometimes the best affordable choice might be to go private/boutique. Or was this really a conscious decisions to look for boutique hotels specifically?

  4. Hello, thanks for the comments but actually this post was made by Alicia from my account (with my permission of course), so thank her.

  5. Very nice posting Caco! It has been several years since the term “Boutique” has been created. Today, there are more and more hotels are branded or brand themselves as luxury Boutique hotels. However, since new open hotels I visited recently such as Ritz-Carlton in HK and Conrad in Tokyo, they are big (>300 keys) but also very stylish and unique. Therefore, I am wondering has the definition of Boutique been changed? Is Boutique today is more like a concept than a business model?

  6. I guess a lot of hotels seem to want to balance the leisure and business hotel concepts, and personally going the Boutique way is an interesting solution to finding that balance.

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