On Monday April 4th, the Spazio Nuovo gallery held an opening for two artists from abroad: Simon Edmondson and Marcelo Salvioli. Edmondson is a London-based artist who currently lives and works in Madrid and Salvioli is an established art director in the film and theater scene in Argentina.
As an intern at this gallery, I have been involved in various advertising and promotional aspects of preparing for the opening. My responsibilities that related to the event included translating/revising press releases in English, creating index and catalog documents for each artist, sending out invitations, and contacting clients and sponsors.
Although I spent most of my work hours on computer working on Word documents, all that effort and time seemed to pay off at the actual event. The opening was a huge success; the gallery and a separate lounge space across from the gallery were all packed with people. Both of the artists were present, as were many influential art historians and curators from the Italian art scenes.
One interesting fact of Rome art gallery scene is that the same group of people will see each other over and over again at all the art openings. Rome itself is a small city; the Roman art scene is even smaller. I noticed that even some clients and art critics who have visited our gallery already recognized me since I was one of a few ‘new’ additions.
After the gallery opening, a private dinner party that was held at a beautiful apartment near the Spanish Steps. One of the collectors of the gallery was generous enough to provide the space and catering service for a small group of clients invited. I was very lucky to be able to see such a lovely apartment in Rome – the city seemed even more beautiful from the rooftop terrace. It was a great ending for such a long, eventful day. I am already looking forward to the next gallery opening in July.
– Sunny Kim
Great article. Thanks for sharing your experience with us. Learned a lot of things.