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Should Cornell Students Learn Digital Marketing via Online Courses?

[Disclaimer: This is an uncensored and unedited article submitted by a student at Cornell University. We have experienced recent cases of students publishing articles on Cornell Digital Marketing that contain subtle advertisements, spam and offensive content. In those cases, we removed the articles promptly thanks to whistleblowing from our blog subscribers. If you believe this article contains any subtle advertisements, spam or offensive content, please report it immediately for us to review. Thank you.]


Digital marketing is often left out of traditional university curriculums and budding digital marketers are now turning to online courses for their education. This method is becoming more and more popular. It gives you the opportunity to study wherever you like, whenever you like and for however long you like. You really are in control of your studies when you choose online training. All you need is an internet connection and a device that allows you to access the online content.

But is online training as effective as classroom training? Can the same outcome be achieved in the best possible the time? Unfortunately, there is no definite answer. The answer to those questions depends on the individual studying. Yes you can study almost anything you like, including professional courses and vocational courses, even courses on hobbies. But the effectiveness of online training really is down to the learner.

What Online Course Provider Should I Choose?

When looking at online course providers, there are a few questions you must ask before applying. These include;

  • Is this course available in my region/country?
  • Does this course cover everything I need?
  • Is this course provider reputable?
  • Is the qualification nationally recognized?
  • Is the course financially viable?

If you can answer yes to all those questions, you’re on to a winner. But is online study perfect for you?

Pros and Cons

Let’s take a look at the pros and cons of online study:


  • Course can be completed anywhere with an internet connection. Some providers even offer offline working materials such as textbooks.
  • Your only limitation is the one you put on yourself. Work as quickly as slowly as you like.
  • The prices are usually considerably less than courses that require attendance and classroom learning.
  • You can work the course around your life, not the other way around. This is ideal if you have an existing job, children or any commitments that currently take up a lot of your time.


  • Lack of real time face to face support. Whilst most course providers offer email or phone support lines, there could be a short waiting time for most enquiries.
  • The course material is pre-written. Just like any other course, however you will only have your interpretation of the information available to you, unlike a classroom environment where many different opinions can be voiced.
  • Online qualifications can be looked at less favourably by potential employers. Some look at them more favourably though, it all depends on the person.
  • There can be a time limit on the course, if you do not complete it within the specified timeframe, you may lose your money.

As you can see, there are pros and cons to online study. If you are someone who can motivate themselves over a long period of time, then it may be the most ideal, cost effective method of learning. However, if you struggle to stick to a routine, and are easily distracted, then completing a professional course online may not be for you.

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