Since startup wineries emerged in the late ‘80s and ‘90s, informal winemaking techniques and winemaker training have given way to increasing science-driven technical sophistication and data-informed practices.  Industry and University collaboration have played a big role in this transformation.  Peter Bell (industry) and Thomas Henick-Kling (university) have both been instrumental in driving this evolution – and worked together in the Finger Lakes for several years.  They will share their perspectives on how technical advances resulting from industry/university collaborations have shaped winemaking practices in the East and West.