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News and information from Educators of the Capital Area Agricultural and Horticultural Program

“Telling Your Story”, a discussion group meeting for farm women.

 

“Telling Your Story”, a meeting for farm women, will be held on Tuesday, June 4, 2019 at Cornell Cooperative Extension, 24 Martin Rd, Voorheesville, NY 12186.

The Capital Area Agriculture and Horticulture Program and Cornell Cooperative Extension Albany County will host the meeting, which runs from 6:00 to 8:30 pm and is intended for farm women who wish to learn the key skill of telling their farm business story as a way of engaging customers and the public.

Inspired by Annie’s Project, a working group of farm women selected this topic as a key skill they wanted to learn. We invite other farm women to join us as we continue our women’s discussion group, which meets to provide support, programming and networking opportunities.

Making a personal connection is a crucial element for businesses to use when competing in the rough and tumble world. Steve Hadcock, CCE educator for New Farmers and Market Development, will work with the discussion group participants to develop messages for their use on social media and in their marketing campaigns.

As messages about food, local agriculture and other concerns continue to be diluted by misinformation, farm business owners must step up their game to produce materials and stories that engage and educate customers and the general public. Finding key points to convey the message you want everyone to understand is part of that process.  

The meeting is free and reservations are not required. However, a call/text or email ahead to Sandy would be helpful in planning for handouts and space. Call 518-380-1498 or 1-800-548-0881 or email sab22@cornell.edu.

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